The End Of Amazon Hijackers?
If you are a private label seller, you have likely experienced a “hijacker” come onto your listing at one time or another and completely throw you off.
There is nothing quite as frustrating as seeing another seller on a listing that you created selling a product that is obviously not your authentic private label product.
Unfortunaetly, there isn’t really a whole lot you can do about it…
That is, you couldn’t really do anything about it before.
I was incredibly surprised this morning when someone who I wholesale some of my private label products to was unable to get their items listed.
This isn’t for a restricted category, so what gives?
They sent me the following screen shots to confirm their troubles:
Amazon was telling them that they needed to request approval to sell under this listing? WOW!
I basically now have the same authority over my listings as the big brand-name guys do.
Now, only those sellers who I give permission to are able to list under my brand name products..
How Did I Do This?
So, how was I able to get my brand listing locked up like this? My best guess is that it is becuase I am enrolled in the Amazon Brand Registry program. My private labels products are registered in the Amazon Brand Registry which tells Amazon that I am either the brand owener or an authorized distributor for my brand items.
Up until now, brand registry didn’t have a super big impact…
But now.. this is HUGE!
How Do I Go Through The Amazon Brand Registry Process?
If you want the fast and easy route to brand registry, you can check out the following that helps with this process: EasyBrandRegistry.com
If you want to try to go through the process yourself, check out this article that I wrote about Brand Registry here:Understanding Amazon Brand Registry
What Does This Mean for Retail Arbitrage and Online Arbitrage?
Honestly, I don’t know.
I don’t think the sky is falling, and I don’t think you should panic..
However, If Amazon is rolling this feature out to everyone who is brand registered, then it may mean that many brand owners will also lock up their brand on Amazon.
I’m sure this won’t happen all at once.. and I’m sure not all brands will do it..
But, it may be something to watch out for.
My advice would be to definitely diversify your inventory acquiring methods.. whether all these changes take place or not. Learning wholesale and private label are great ways to do this because then you are either the brand owner for your products or an authorized seller.
If you want to find out more about private label, make sure you check out my private label training series here.