Amazon ad network

Amazon Ad Network – New Amazon Sponsored Ads Feature Rolling Out

Although there is no official news release from Amazon as of yet, it looks like Campaign Manager is testing out a pretty cool new Amazon Sponsored Ads feature within automatic targeting – Amazon Ad Network.

What Does This Mean?

The feature, which is currently in BETA mode and referred to as Amazon ad network, is only available to some seller accounts at this time. The exact language used is this, “Ads will show to shoppers on Amazon, affiliate websites and mobile apps. Syndicated ads will drive traffic to your products on Amazon.”

Why Are We Excited?

Anytime we find a new way to drive traffic to our listings, we get excited. We have already set up some ads with the new feature within our own accounts, but haven’t had enough time to gather data. But basically, this is a way that Amazon will allow you to drive outside traffic to your ads right through Campaign Manager!Amazon Sponsored Ad network feature

What Do We Want To See With The Amazon Ad Network Feature?

Again, this limited feature is still in BETA mode, but here are a few things we are waiting to see:

  1. What will reporting be like?

    This feature is only showing up under “Automatic Targeting” at this time. With automatic targeting, you are required to download the search term report to analyze your PPC results and which keywords were targeted (unless you use PPC Software like PPC Entourage, Ignite, Sellics, etc. to help make it easier). While we have set up some campaigns to test this new feature, we haven’t had enough time to collect data and see what the reporting will be like.

  2. Will it show where ads are placed and how much control we will have?

    It will be interesting to see if Amazon provides details of exactly which outside sources they are advertising our products on, or if they simply will show impressions, ad spend & conversion of keywords. Additionally, will we be able to control which of these affiliate websites and mobile apps display the ads or will it be entirely up to Amazon?amazon ad network

  3. What will the difference in cost & performance be between ads displayed on and off Amazon?

    This is the big question. Will this new feature give a temporary (or perhaps even long-term) boost in performance and decrease in cost-per-click? We can only hope so. Time will tell, and like most PPC, it may just be niche dependent.

  4. Will all sellers have access to this feature?

    This feature is in BETA, as clearly shown, but will all sellers have access to the BETA testing or only a select few? It isn’t 100% clear yet if this is a pilot program or if the new feature is being rolled out to sellers over time. We do know that some accounts currently have it available and others do not.



Getting Ahead

The Secret to Getting Ahead with Private Label by Andy Slamans

The Secret to Getting Ahead with Private Label

by Andy Slamans

One of the ways that I thought about sharing my secret to getting ahead with Private Label, is through an object lesson.  ‘What’s an object lesson,’ you ask? It’s a lesson that uses pictures or objects to teach a lesson.  I grew up learning from object lessons in Sunday school, and these types of lessons can be very effective for getting to the point.

The Secret To Getting Ahead

So I want you to imagine with me that you have a 1000-piece puzzle up in your attic (your head).  You desperately want to solve this puzzle, but instead you just keep thinking about it and pondering all of the ways to get it done.
Well, I have some obvious advice for you:

It’s never going to get solved until you take the first step of just bringing it out of the attic and onto the living room table.

Once that puzzle is on the table and started, you’ll naturally continue to work on it piece by piece.  As a matter of fact, the challenge of solving it will pull you towards completing it. Everyday you will get a little bit further into that puzzle. Because the stubbornness of human nature will make you feel you have to finish it. This principle of ‘just starting’ has proved itself very true to me over the past 4 years. So, each time I have a giant task ahead of me, I take the first bite as quickly as possible. Then, I watch that forward movement start to carry it’s own gravity. Soon it turns into a mass of ‘getting it done”.
Surprisingly, I also find that every time, the giant task wasn’t so giant at all.
Today, I challenge you to go pull that PL product discovery puzzle out of your attic.The secret to getting ahead puzzle piece
  • Don’t wait for perfection.
  • Don’t wait for the perfect time or the perfect product.
  • There will never be a perfect time or a perfect product.
  • Don’t think you need a bunch of software or tools to get started either…You do not.

Surprisingly, I still find all of my new product discoveries off of Amazon’s historical BSR which they give us for free.

Just start now and let your results and mistakes guide you.  You will learn by doing.

The “secret” in PL is getting started.  Start putting those puzzle pieces together.
Growing Your Amazon

What is Holding You Back from Growing Your Amazon Business?

What is Holding You Back from Growing Your Amazon Business?

by Andy Slamans

Growing Your Amazon

Recently my 16 year-old daughter obtained her driver’s permit.  While I am extremely excited for her, I can’t help but think about how fast she is growing up. She is approaching adulthood soon, and this has caused me to think a lot about the growth of my Amazon business.

Have you struggled with growing your Amazon business?  Here I outline my business timeline and the strategies I’ve adopted to rapidly grow my business in only 4 short years.  Use this timeline to think about how you are growing your Amazon business.  Are there things that might be holding you back?

Business Growth

Here are some of the reasons I think I have been able to grow:

I did not take any profits from my business for the first 18 months!

In fact, I injected more capital as I came across great inventory to buy.  I put myself in a good position financially so I could take risks without worry.  This is important if you decide to develop your business while working another job.  It will afford you the luxury of putting as much extra earned income into increasing your inventory.

I networked heavily over my first 4 years.

I continue to build relationships with other successful eCommerce sellers.  This had lead to great Amazon selling insights and partnerships. Regardless whether or not you are a people person, it is beneficial to get into the habit of networking.  Our Amazing Freedom team spends a lot of time and energy with other people encouraging them to discover what works for them.  If you are interested in connecting with us, join our Amazing Freedom Facebook group!

I was willing to take risks on inventory.

Not every buy of mine has turned out great, but I have been willing to spend money more quickly on potential products, because 1st to market is HUGE in Private Label.  This is something that our Amazing Freedom team stresses–growing enough capital to buy whatever products you can, when you want to.

I focused on the top 20% of my products that are bringing me 80% of my revenue.

As some of my private label products have taken off I have slowed down introducing new products and focused on building variations, bundles and accessories of my top selling products.  We teach this business strategy in our Private Label Course and we discuss it a lot in our Facebook Groups.

I worked hard at outsourcing.

Recently, I hired a CFO so that I no longer have to worry about bookkeeping and taxes.  I have no employees or warehouse and I want to keep it that way.  I want to continue to grow without having any employees.  When my business model changed and grew, I learned that I needed to change with it.

[shadowbox]Here is a screenshot of my July monthly sales.[/shadowbox]

I do not post this to brag but to encourage you with the possibilities in this business, but only if you are willing to learn, hustle and grind away at growing your business.

July Sales Screen Shot


I tell everyone that I am not really a business kind of guy, and some people find it difficult to believe, but it really is true.  In fact, I actually do not get jazzed up about business or money all that much.  But I do get fired up about loving, caring for and helping people to grow their business.  The best times for me, over the last four years, has been getting into relationships with other sellers and watching their business grow.

Successful Amazon

7 Habits of Successful Amazon Sellers

7 Habits of Successful Amazon Sellers 7 Habits of Successful Amazon Sellers

By Liran Hirschkorn

There are many business models that one can make money on with Amazon – whether its arbitrage, private label or drop-shipping, however, I have found in talking to sellers every day, that there seems to be certain activities and strategies that successful sellers have in common. These 7 Habits of Successful Amazon Sellers are outlined below:



Habit #1: Networking

If there’s one thing that you cannot outsource, it’s networking with other sellers. The key to networking is giving value without expectation – good networkers will do their best to reciprocate and continue the relationships they build long after the initial meeting is over. While most networking can be done in Facebook groups, there is really no substitution for face to face networking – which is why going to conferences and masterminds is a great way to build those relationships. Sellers who are willing to take the time, money, and energy to go to an event are more serious about their business and these are the types of individuals you want to get to know.


Habit #2: Zag not Zig

Smart & successful Amazon sellers know that following a herd mentality is a recipe for failure. To avoid the herd mentality, you must train yourself to think about the activities and sourcing strategies that other sellers are not doing. For example, source more expensive products or oversize products. Make design or material improvements to products. Don’t just do what seems easy, because that’s the route most sellers will take – think about what you can do to gain a competitive advantage that other sellers are unwilling to do. Then execute a plan to get it done.


Habit #3: Life Long Learninglifelong learning

The Amazon platform, eCommerce, and the technology that supports it, changes on a regular basis so you need to stay ahead of the curve. Modeling and learning from other smart sellers makes sense, so dedicate time daily or weekly to reading, listening to podcasts, or watching instructional video content. As business owners, we can also benefit from books or videos related to hiring, scaling, and growing a business. Personally, I also take time for self-development – the skills you need to grow a business to $1MM a year in sales are vastly different than the skills you need to grow to $5MM in sales –  and for me it’s about the journey and the person you become through the process.


Habit #4: Taking Action

A big difference between successful Amazon sellers and unsuccessful sellers is not the amount of times they succeed, but the amount of times they fail. Successful sellers take action and fail more times than those who are unsuccessful. The key is they take action, while sellers who are too scared to pull the trigger on an inventory buy, never move forward. View your failures as your Ph.D. in Amazon, and don’t be afraid to take action—while you may not be successful right away, the only way to learn and move forward is by taking action.

Habit #5: Outsourcing

At a certain point in your business you will realize that you can’t do it all yourself. In the beginning, you may want to roll up your sleeves and do everything – but you don’t want to do that forever.  Eventually, as the owner of the business, you will discover that you don’t want to do the $10/hour tasks – you want to focus on the tasks that will pay off at $100/500/1000 an hour. Things like shipping products in to amazon, book keeping, uploading images to amazon, monitoring reviews, and removing negative feedback are just some examples of things you should outsource. You’ll be surprised at what you can do with the free time you have once you start outsourcing.


Habit #6: Knowing the 80/20 Rule80/20 Rule

Understanding the 80/20 rule of your business is critical for success. There are so many things you can choose to spend your time on – from sourcing products, optimizing listings, sponsored ads, fb ads, landing pages, Shopify®, ClickFunnels™, and the list goes on and on. Ultimately, you need to take a look at your business and the activities that are your 20% that produces 80% of your results and spend most of your time on those, while dedicating a smaller percentage of your time to explore other potential growth activities.


Habit #7: Staying Focused

Successful sellers have a strong focus within their business. They don’t try something new for one day and give up, or change business models every other week. They stay focused on the activities they know produce results. When the latest shiny object comes up, they don’t lose focus. Maintaining focus every day creates habits that lead to the success of your business.

We hope you gained great value from learning about our 7 Habits of Successful Amazon Sellers.  

What are your habits that create the success in your business?

To find out more about our successful Amazon seller strategies, visit our Amazing Freedom Facebook Page!

10 Misconceptions of Importing from China

10 Misconceptions of Importing from China

by Andy Slamans

This is our list of the TOP 10 Misconceptions of importing products from China:

These Top 10 misconceptions of importing from China are believed by both those sellers who have never sourced anything from Asia, as well as those seasoned importers who still have these ingrained in their heads.

Top Ten Misconceptions About Importing From China10. The government will send an inspector and will block the goods if they are below a certain quality standard.

They won’t. They close some factories (a very small minority) from time to time, but they will not check if the products you buy from a supplier are acceptable in your country.  If you want someone to help you with quality control, take the initiative and contact some Inspection companies.

9. All the companies listed on Alibaba or exhibiting at trade shows are manufacturers.

Wrong! I bet that most of the suppliers listed there don’t own manufacturing facilities. They are intermediaries, and many of them will claim to be manufacturers. This is not necessarily a bad thing. As long as you are happy with your margin and quality and their communication is good it’s OK to work with the trading company.

8. The supplier we contacted told us they are ISO9001 certified by SGS, and they work for Disney. So we are safe if we buy from them.

ISO 9001 certifications don’t mean much in China — so ignore them.  And customer references are cheap — they should be considered false until you have verified them yourself. safety

7. You do not need a sample. Trust us our quality is good.

Totally False, ALWAYS get a sample.

6. All we need is a good factory to act as our partner. They will see that their interest is to give us high quality at low prices.

It just doesn’t work that way. All importers ask their suppliers to make short-term concessions for mutual gain in the long term…and most of them disappoint their suppliers within the first two years of the relationship. So factories just say “yes sure, let’s work on this like two partners”, but they don’t believe a word of it.

5. All we need is a good agent who will find good suppliers and then follow up on our orders.

Some sourcing agents do a great job. But many of them should be avoided. They will often increase your prices by getting commissions from factories so be careful using sourcing agents.


4. Most companies that export from China are middlemen. Once we find one company that offers much lower prices, it means we have found the manufacturer.

Chances are, the price that is the lowest at the beginning won’t be low any more by the time you have wired a deposit (“raw materials are up, so we need to raise the price by 20%”). Or, even worse, you won’t hear from them again and they won’t ship anything to you.  💥💥Do not go for the lowest price without understanding why it is the lowest one.

3. We need to buy directly from factories, to save money. Importing from China

If you place relatively small orders, you might be better served by a trading company. Small manufacturers generally are very disorganized and don’t have good English-speaking staff. And, in China, the reality is seldom black or white. Factories routinely sub-contract some of their orders. Some trading companies own shares of factories. Most factories only do one final operation, but most of the potential problems originate from the components they have purchased from a sub-supplier.

2. We can buy anything directly in China. It’s like a supermarket.

Wrong! You can buy almost anything, as long as:

(1) the order quantity is high enough, (2) some manufacturers have the capability to produce what you want to buy, and (3) these manufacturers are willing to sell it to you.

Do your research, but don’t assume anything.

1. Chinese factories already work for European and American customers. They know the market expectations. They will know the safety standards, the packaging requirements, etc. better than us.

Very few of them know the safety standards inside out. And, if you leave some specifications up to them, they will follow their cheapest solution…which is probably not in your interest.

Find out more of our Amazon Tips by liking our Amazing Freedom Facebook Page.

Perfect Listing

Creating the Perfect Listing – Do’s & Don’ts

Creating the Perfect Listing – Do’s & Don’ts

by Nathan Slamans

Our Amazing Freedom team continues to find ways to help sellers on their Amazon journey.  We like to focus on the details, because ultimately, million-dollar sellers know that’s what makes or breaks a business.  We put together some of our top Perfect Listing Do’s & Don’ts to help you generate sales, drive traffic to your page, and achieve the perfect product ranks.  If these tips help you, let us know by joining our Amazing Freedom Facebook page and giving us a ‘Like’!  Printable Chart of Do’s & Don’ts below.

Creating the Perfect Listing Do’s and Don’ts

Do Spend the time and money to create awesome photos.

  • Product photos are the first thing that grabs the customer’s attention. Too many sellers spend most of their time on the product, and neglect the effort of getting great images.
  • Use 7 photos. Use lifestyle shots and appealing images for your secondary photos.
  • Hiring a pro photographer who can produce awesome lifestyle images is a wise choice – but if you want to get up and running with images in less than a week at a low cost – check out our image service at
  • The main photo should be a plain white background, then use explanatory texts to describe your product in the subsequent images.

Do Maximize the keywords in your title.

  • Although Amazon suggests putting your brand name in the front it is often beneficial that putting the most relevant keyword for your search term at the front leads to better conversion because it makes sure your main benefit is shown to mobile customers seeing less characters.
  • Maximize the number of characters needed. Put relevant information and features of your product.

Do See how your title appears on both mobile and desktop.

  • Many customers shop on amazon using their devices, and device use increases to 70% during the holiday shopping season.

Do Put back-end keywords in the search term fields in your product details.

  • There is no need to repeat keywords from the title or bullets
  • Only use a word once, in the back-end…you do not need to repeat words
  • At this time, only about 250 characters appear to be getting indexed
  • There are changes that take place to the amount of characters allowed, so keep on top of these changes.

Do Use enhanced brand content if you are brand registered and eligible.

  • Tell your brand story and feature images of other products in your brand
  • Convert more customers by using Enhanced Brand Content


Don’t Fail to monitor product reviews.

  • Contact customers to get their issue resolved.
  • Monitor your negative feedback.
  • Do what you can, within compliance guidelines to increase the positivity of your reviews.

Don’t Put a 30-day guarantee or a 1-year product guarantee.

  • In a customer’s mind, the product will only last as long as that guarantee states.
  • Either put a really long guarantee like 50 years, or lifetime, or no guarantee at all.

Don’t Make your title too technical

  • Believe it or not, customers don’t care too much about the technical side of things (ex. don’t use the model #, etc.)
  • Instead, add keywords and the benefits customers will gain by purchasing your product

Don’t Put major brands in your back-end search terms

  • Doing this increases the risk of a company coming after you.
  • You should not put competitor brands in the search terms of your listings.
  • It may result in the suspension to your ASIN.

Don’t Just list features in bullets, but focus on the benefits to customers. 

  • Remember “features tell, benefits sell”
  • List at least one awesome benefit in your title, with a major feature. Example: (Benefit = “premium BBQ gloves, 100% silicone, protect your hands from high heat”).

Listing Do's

Listing Don'ts


Testing – The Key to a Successful Private Label Business

Testing – The key to a successful private label business

Split testing on Amazon FBA

Having a successful Amazon private label business requires a few ingredients – a skill set of sourcing & launching products, great listings, hard work, a little luck, and testing. It’s highly unlikely that you can be right 100% of the time on every aspect of your product, which is why testing is so important. Let’s explore the various aspects of your product that you could test to optimize and improve the performance/sales/profitability of your product.

Sourcing and Launching Products – Price Testing is Keytesting for best Amazon price

How do you set your price? Do you arbitrarily choose a number that is lower, the same or higher than your competitors? What if you lower your price and find out the added volume actually increases your profits? Or perhaps you raise the price and you keep selling at the same volume, thus increasing profits again. You won’t really know the answer unless you test pricing and find out. I’ve been using Splitly’s Profit Peak to change prices every hour to continually test and find an optimal price.


Great Listings – Main Image, Sponsored Ads & AMS Testing

After testing price, I recommend that you test your main image. With so many products on Amazon, you only have a few seconds to impress a customer with your main image and testing a couple of options makes sense to see what drives more traffic to your listing. You can easily compare the sessions (in business reports) on your listing with image A versus image B and choose the winning image based on traffic.

You can also test other aspects of your listing such as Title/Bullets/Description, but Price/Images is what I recommend you make a priority. Remember to isolate and test one thing at a time so you know what change affects the listing.

Don’t rely on just testing your images. Both sponsored product ads and AMS headline and product display ads also require testing. Testing a variety of keywords, match types, bids, bid plus vs non bid plus, etc. I start my campaigns with auto and manual –  adding many many broad match keywords, then test by checking the data to find the best performing search terms, which I then convert to phrase/exact keywords.

When it comes to AMS, there are even more that you can test. Which products within your brand should you feature in a headline ad? For example if you have 5 related products, which 3 do you show in the headline ad? Test all 5 in 2 different ads and find out.

Testing Best Price and main image

Product display ads can post your ad on other ASINs. Test many ads to check which ASINs are actually working. Each ad should target 1 ASIN to pinpoint converting vs non converting ads.

You can also target by shopper interest. For example, you can target customers that are into green/eco friendly products, or favor technology products. The key to finding out which target interest works best is to test.

Hopefully this post inspires you to look at your business and test on a regular basis to continuously optimize your profits on Amazon.


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How To Go Through The Amazon Brand Registry Process

What’s The Easy Way To Complete Amazon Brand Registry?

Below you will find information explaining what the Amazon Brand Registry process is and how to complete it. As a warning, going through the Amazon Brand Registry application process can be kind of a pain and waste of time. If you want a shortcut through the Amazon Brand Registry process and realize that time is money for your business, check out how we can get you registered the easy way!

Easy Brand Registry Service

Amazon Brand Registry: What is it?

Amazon Brand Registry is a great way for brand owners to establish control over their product listing on In order to go through the Amazon Brand Registry process, you must be a seller who manufacturers your own branded products.

Manufacturers can enroll their brand in the Amazon Brand Registry and register themselves as the brand owner. The goal of Amazon Brand Registry is to make it easier for sellers to manage their own brands and list their products on Amazon.

Just because you created a listing on Amazon doesn’t necessarily mean that you are going to have total control over that product listing forever – even if it is your own brand! However, the Amazon Brand Registry does give manufacturers more control over a listing by allowing them to make automatic changes to a detail page. What if you don’t get enrolled in the Amazon Brand Registry program? Well, your changes may not take place as quickly as you would like or you may even have to prove to Amazon that you are a manufacturer of your own product!

What Does Amazon Brand Registry Do?

Amazon states that the following are benefits of getting approved for Amazon Brand Registry:

  1.  Influence the product detail information for your branded products:
    As the registered brand owner, you will have increased influence in editing the information on product detail pages for your registered branded products, which then helps you to specify the correct titles, details, images, and other attributes for your branded products.
  2. List products without UPCs or EANs:
    Registering your brand enables you to specify an alternative key attribute that you can use to list your branded products instead of a standard product ID.

Does Amazon Brand Registry Prevent “Amazon Hijackers”

No. One of the things that enrolling your brand in the Amazon Brand Registry program does not do is prevent other Amazon sellers from listing products under your brand’s Amazon listing page (or “hijack” your listing). Other sellers are allowed to list on your listing as long as they are actually selling your exact branded product. If they are not, then you need to go through the proper steps to try to remove them from selling unauthorized or counterfeit products.

Who Can Enroll in Amazon Brand Registry?

The following sellers may apply to enroll in the Brand Registry and register as the brand owner (according to Amazon):

  • Manufacturers or brand owners
  • Distributors, resellers and other individuals or companies who have the written authorization from the manufacturer or brand owner to manage a brand’s content on Amazon.

The following categories are currently not eligible for the Brand Registry:

  • Books, Music, Videos, and DVDs (BMVD).
  • Products in the Entertainment Collectibles and Sports Collectibles categories.

What Do I Need To Apply For Amazon Brand Registry?

To complete an application with the brand registry, you will need the following items:

  1. An image of your product packaging with branding visible on the packaging.
  2. An image of a product with your branding visible on the product itself.
  3. Link to an active website that displays your brand or products.
  4. An email address that coordinates with your brand name (cannot be a gmail or yahoo address).

The application for Amazon Brand Registry is actually really short and fairly easy to fill out. The harder part is getting your pictures approved, which we will look at further in a minute. Below you can see a screenshot of the first page of the application process:

amazon brand registry apply

Let’s break down each of these section:

  1. Your contact name can be your name or your brand’s name – pretty straight forward
  2. Your contact email needs to be associated with your brand and cannot be a Gmail or Yahoo email address. For example:
  3. Best contact number. In our experience, they typically do not call for Brand Registry information, but there is a chance that they could.
  4. A website with your brand information on it. Amazon must be able to connect you with the website, so they may ask you to have information such as your phone number and email clearly visible on the website.
  5. Your brand name exactly as shown on your product packaging.

Don’t I Need A UPC Code To Sell On Amazon?

Actually, you don’t necessarily need a UPC code if you go through the Amazon Brand Registry for your product and select an alternative key attribute. On the second page of the Brand Registry application, you will be asked what category your product falls under and what the key attribute should be. Your choices for key attributes are the following:

  • Manufacturer Part Number
  • Model Number
  • EAN
  • Catalog Number
  • JAN
  • UPC

*Note, available attributes depend on the product category. See here which attributes are available for each category.

Which Key Attribute Should I Choose For Amazon Brand Registry?

This may depend on whether you are the manufacturer of the brand that you are trying to register or an authorized reseller.
If you are the manufacturer/brand owner and trying to avoid needing to spend money on an expensive GS1 UPC code, then we recommend that you try to use a manufacturer part number or model number as your key attribute. The nice thing about choosing either of these attributes is that it is pretty easy to assign a product a part number or model number. It also means that you do not need to enter a UPC code into Amazon when you are creating a new product listing page on Amazon.
If you are not the brand owner then you are probably not worried about having to purchase UPC codes for the products in the brand so you can go ahead and choose whichever key attribute seems easiest to identify.

If you select UPC as your key attribute, you may need to answer the following questions via email (if asked) with “yes” answers.

• That you or the companies that you are an authorized distributor for own every single one of your UPCs on the products you are selling
• That you or the companies that you are an authorized distributor for will never reuse your UPC number again
• And that you or the companies that you are an authorized distributor for will never need to upload an item that will NOT have a UPC

The following guidelines about key attributes is given by Amazon:

  • A good key attribute is unique to the product and never changes. It should be easily discoverable by your distributors and customers on your packaging, on your website, or in your catalog.
  • Ensure that the value for your key attribute is unique for all your products. If it is not unique, your products will not be registered in the Brand Registry; you will receive error messages when you create or update your products on Amazon, or you may not be able to list your products.

I Keep Getting Denied For Amazon Brand Registry

The following are some common reasons for being denied and ways to troubleshoot the issues:

  • Picture appears to be digitally altered. This is arguably the most challenging part of the Amazon Brand Registry process. Amazon is pretty picky about the images clearly showing the brand logo that you are trying to get approved for. Not only that, but because so many people have tried to simply photoshop their brand’s logo onto their product photo, they are highly suspicious that you have done the same. The best way to deal with this is to take a picture of you holding your product in your hand (or your supplier/manufacturer’s hand holding the product). If they see you holding the product in your hand they are much less likely to think the brand logo is faked.
  • Cannot clearly associate your website with your brand. Your website must have you brand’s information on it and it must clearly be linked with your Amazon seller account. The best way to do this is to have a phone number or email associated with your Amazon account directly on the website that you provide them.
  • Email address is not connected to your brand. Amazon does not want to see a Gmail or Yahoo email address for your brand – you can use alternative email domains out there or use a custom email domain for your brand.

I Was Approved For Amazon Brand Registry! Now How Do I Get My Products Listed?

Once you are approved in Amazon Brand Registry, you must do the following with each listing:

  • Use the unique key attribute value that you selected in the application for your brand
  • Put your brand name at the start of your Amazon product listing title capitalized and spelled exactly as it was approved

You must put the brand name at the start of your product title for it to register. For example, if you were the brand owner of LEGO’s, one of your listings may look like this:
“LEGO Funhouse Set 10234”
If you titled your listing like this however, “Funhouse LEGO Set 10234”, your listing would not conform to the Brand Registry standards.

How Do I get My Existing Listings Enrolled In Amazon Brand Registry?

If you are approved for Brand Registry your product listings that have the brand name and select key attributes in their listing will automatically be added to the Amazon Brand Registry. if they do not get automatically added, you may need to move the brand name to the start of the listing title, ensure it is spelled and capitalized correctly and check to see if the unique key attribute selected for your brand is also associated with the specific listing.

Amazon Brand Registry: What Is A GCID?

Once you are approved for Amazon Brand Registry, all SKUs/listings for that brand will be assigned a unique GCID (Global Catalog Identified) code. The GCID is a 16-character long code that is alphnumeric without spaces or hyphens. The Code will look something like this: 5DSF5156SDF8441V.

A GCID is not the same as your product ASIN and should never change for your product.

How Do I Check If My Product Has A GCID?

The GCIDgcid will be automatically created for any of your products/listings that are correctly formatted for the Amazon Brand Registry. To view your GCID codes for each product you can do the following:

Open Seller Central > Go To Reports> Business Reports > Brand Performance

Amazon Brand Registry: Is There An Easier Way?

Yes! Skip the hassle of trying to get your brand registered on Amazon and let us get you on the fast-track through the Amazon Brand Registry process – quick and easy. Click below for more details.

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10 Tips for Amazon Success

10 Tips for Amazon Success


1. Get Started

Tip one is an obvious and simple one, but if you never get started, you will not have much success! We have a lot of people among us who haven’t gotten started yet and are looking to.  Andy and I are working on some material for that and will make sure to get information to anyone who needs it to help with that.  So tip one is more those who haven’t jumped in yet but are seeing the possibilities and the rest of us who are having a lot of fun with this.  If you haven’t yet, complete the following form:

2. Look back at 2015

Analyze your profit margins and see what you really did well. I have been looking over reports and accounting information, and came across some items that I sold early 2015 and sort of just forgot about.  I realized that they were some of my highest ROI items of the year and that I still have access to them, as they seem to get discounted this time of the year.  I just made a large purchase of these items again and will do a better job tracking them this time. Look at all your highest ROI/Profit Margin items for 2015. See if you are still selling these/if you may be able to. You can also analyze your losers and try to avoid similar busy this year.

3. Get 2015 off your mind

Although you want to review and see how you can improve, you don’t want to be stuck in last year.  One of the things that bogs me down this time of the year is taxes! Meet with a professional to handle your 2015 taxes, run the reports that you need, get 2015 taken care of and out of the way.

4. Set goals for 2016

I already mentioned this in a previous video, so I will not go over it too much again. But I really think it is important that everyone set some goals for this year, write them down, and read them over once a month, or whatever might help. Again, studies show those who write down and review their goals achieve them much more often.  I am sticking my goals right above my desk and going to leave them up all year so everyday I have a reminder of why I am working and what I need to do.  Check out this SlamazonBros Challenge!

5. Create processes systems that will make your business more efficient.

This is likely going to be an entire show soon, but I just wanted to briefly hit on it. Put together systems that will improve your business:

        1. Have a system to organize your tasks that need to be completed
        2. Have a system to see if you are receiving all of your inventory – can be hard to keep track of all your retail and online purchases
        3. Have a system to evaluate your inventory regularly and make sure you are maximizing sales.
        4. If you are scaling your business, now is as good a time as any for the year to look for/train someone to list/process inventory. Make sure you choose the right people though – having employees/partners that you don’t work well with can be very damaging to your company.
        5. Evaluate if renting a workspace would be beneficial. You have the cost of the warehouse, but if it increases efficiency, productivity, opportunities it may be worth it. This is highly dependent on storage/warehouse rates near where you live.

6. Diversify your sourcing strategy

Consider using thrift stores, retail arbitrage, online arbitrage, wholesale and private label methods to find inventory.

7. Take advantage of seasonal buys

      1. Just like we try to take advantage of Q4, think of each holiday as a mini Q4 that you can use to boost sales.  Valentine’s Day and Easter are two big holidays that will be coming up soon.

8. Improve your Selling behavior

        1. It is more important than ever to be a smart Amazon seller
        2. We recommend learning how to bundle, multi-pack, and create listings.
        3. Make data-drive decisions. Don’t make your decisions based on feelings, and emotions.  Base your decisions on data (profit margin, ROI, sales rank).
        4. This will not only make you a better buyer and seller, it will help keep you from experiencing the ups and downs of owning a business.

9. Join with like-minded sellers to form a mastermind

        1. Masterminds share experience, tips, great product finds and knowledge with each other to create a sum that is greater than the individuals.
        2. There are masterminds that did amazing in 2015 and never would have been able to find the product opportunities that they did without their shared knowledge.
        3. Again, finding the right people can be challenge. If the mastermind does not work well together (is selfish, or even malicious) it could do more harm than good.

10. Cut the “2% Corner”

      1. One of the SlamazonBros members, a super smart sellers, Steve Sawyer, told us a couple weeks ago about cutting the 2% corner.
      2. This is the pile of things that you collect over the course of processing FBA, returns, randomly purchased items, damaged items, failed bundle designs.
      3. Steve says that if you let this pile grow, it will suck the life, money and energy from you!
      4. Donate, use it or throw it away so that you can free up your time and energy and not have to worry about it.
Did you find this article helpful?

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