Amazon Storefront & Headline Ads – New Seller Central Features
Amazon has rolled out some new benefits within Seller Central, that previously were only available in AMS. (Click here to see our free guide on how to get access to AMS!) 1) The Amazon Storefront, and 2) Headline Ads within campaign manager.
Amazon Storefront Available On Seller Central
A new feature has been added to the Seller Central dashboard within the last couple of weeks: Amazon Storefronts! And with this new feature, Amazon is essentially telling brands that they can have a ‘website-like’ presence right within Amazon. Just feature your products on Amazon! You can now create your own storefront right on Amazon. Not only that, but you have your own “Amazon URL” that is associated with your page. Initially, you have a long (random) URL, but I was able to request a shortened URL that is my brand name. With your Storefront, you can send traffic right to your link whenever you are doing outside advertising. When customers view your Storefront, they are only going to view your products and not be drawn away by competition.
Previously, you may have just been sending traffic from Facebook, Instagram, Youtube, etc. just right to a product detail page for your product. Now, however, you can direct that traffic to your Storefront where you have larger images, can display your products better and have a good landing page for your products.
For new sellers, we don’t feel that building a Storefront should be your first concern. First, you will want to get a couple private label products brought to the marketplace. Then, you will want to work to build a list, drive traffic to your Storefront and funnel potential customers to your products.
Headline Ads Within Seller Central
Headline ads were previously only available within Amazon Marketing Services (AMS). These ads appear at the top of Amazon search pages and often times can be the first thing that a shopper sees. Amazon has now made this feature available within the Campaign Manager section of Seller Central.