Identifying Main Keywords

Tips for Identifying Main Keywords – Amazon Seller Podcast, Episode 36

Identifying Main Keywords

In this episode, we are talking about identifying main keywords, tips you can use to find what your main keywords are, and why it is so important to get this right.  Use these tips for your PPC ads, ranking, and overall success on Amazon!

Identifying main keywords to rank for is so important in helping you launch your Private Label product.  In fact, it is the foundation of ranking your product and launching it successfully. Did you know that main keywords are the #1 ingredient that separates sellers from success or failure? Too many sellers list their products on Amazon without actively trying to launch it correctly. If a customer is unable to find your product in search, the customer will most likely not buy your product, right?

We talk about this quite often in our Private Label Course.  We realize that this can be a tough topic to make sense of.  So this is why it is even more important to understand the power of identifying main keywords.  And we recommend learning this so that you can start identifying them as early as the product research process.  This process can help you determine if a product is even worth launching and how saturated the market is for your product idea.

What makes identifying main keywords challenging?Identifying Main Keywords challenge

  • Being unfamiliar with the niche – research is so important if you are launching a product you are unfamiliar with.  Take the time to learn all you can about it prior to even considering purchasing samples or finding a supplier.
  • Using a long search term for the keyword rather than keeping it short – we see these mistakes a lot when it comes to main keywords.  Ideally, a main keyword should be 1 or 2 words, and rarely 3.
  • Assuming that because a main keyword drives a lot of traffic, it’s not worth pursuing or vice versa – sellers should understand that traffic to a product is based on a number of things.  Sure keywords give us a hint, but it is not the whole picture.

Why are keywords and main keywords so important?


As we mentioned before, identifying a keyword should take place before you even purchase a product. In your vetting process, when you are researching a product, the main keyword should be the first thing you should be considering.

Also, we like to give the advice that sellers should consider their own customer search habits when they decide on which main keywords to use. How long do they search for a certain item?  How does their searching change as they continue to browse?  Are they noticing which long-tail keywords they use and which multiple keywords are giving them what they are looking for?

We also recommend keeping up with Amazon’s TOS, as there are frequent updates.  For example, Amazon has recently announced that they are limiting back-end search terms to only 250 bits (where spaces don’t count) or 250 characters. Any more than these characters were not being indexed anyway.  Sellers should consider using the search term space to list the keywords that they do not already have in the title of the listing or the bullets.  Sellers should make sure to include misspellings of keywords as well.

For example, “Prime” is a good back-end keyword to use because most customers are usually looking for Prime-only products.

identifying main keywords tips and tricksTips we use to help us identify main keywords for a product:

  • Put yourself in the customer’s/shopper’s shoes – studying your own searching habits will help you learn about other buyers.

Use tools like MerchantWords to help you learn the search volume of the product.  This allows sellers to come away with a list of terms to use in a broad match campaign.

  • Remember that main keywords should only be 1-3 words, but two words is ideal (example: “microphone” is too common, however “podcast microphone” is more specific)
  • Tools like Market Intelligence or Jungle Scout will let you know which keyword is driving a lot of traffic on the first page of search.  The information given will showcase which main keyword listings are actually generating sales.
  • Understand that no one keyword is the main driver of sales.  Sometimes outside ads and multiple keywords are playing a part in driving traffic to the listing as well.
  • Make use of Sponsored Ads that contain 20-30 of your keywords.  Ads will always land you on the first page of search because you paid for the real estate.
  • Utilize ZonWords as a way to gain more information about what a customer is looking for.
  • Use our very own Keyword Hacker Tool!  There is a free portion to the tool that sellers can use to help easily identify auto-search words.  The paid portion allows sellers to find the frequency of the keywords in the title, bullets and description.  The paid version which is approx. $5.00/month.

Don’t Miss Our Amazing Freedom Private Label Retreat!

Our Private Label Retreat, which will take place in Orlando, FL from October 6-9, gives anyone a chance to discuss so much more than what we are able to cover here.  Our retreat members have had a lot of success! You don’t want to miss the processes that we teach that takes you step-by-step through the following:

  1. Picking a Product
  2. Importing that Product & Negotiating with Suppliers
  3. Launching the Product on Amazon
  4. Copyrighting Your Listings that Make them Different
  5. How to Have the Best Photos
  6. How to Rank on the First Page
  7. How to Set Up Your Sponsored Ads Campaigns
  8. How to do AMS Ads the Right Way.

Remember, you can get started with Private Label by joining our Amazing Freedom Facebook Group at!




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