Flying Solo and Weekly Amazon Roundup with Liran Hirschkorn
Welcome to the Amazon Seller podcast. This is Liran Hirschkorn recording solo this week’s episode of an Amazon roundup without my partners in crime, Nathan Slamans, and Andy Slamans. It is a beautiful Saturday Day in New York. I am actually at my in-laws’ house, came here for, Father’s day and, basically just sitting outside and recording this.
Wanted to make sure we got a podcast episode out to you and I’m gonna kind of be skipping around. You might have to excuse, some, limitations because this is unedited, just straight kind of talking about what’s been going on in the Amazon world.
We’ll get into some other things, as well as some, tips and tactics for your business in this Amazon roundup. So hope to make this a valuable, podcast episode, for you. So let’s start with a little bit of, Amazon in the news.
Amazon Roundup #1: Software Companys and PII (Personally Identifiable Information)
So what does that mean? It means that some of these software companies will no longer have reporting that’s available for you to download. That includes both the customer names and addresses. now with software companies, does this not effect?
Well, it doesn’t affect any company that needs to have this information in order to the, you know, have, you print labels to ship, FBM orders for example, to customers because you obviously need, need that information. Amazon is also making some limits on how long companies can store and use this information. And so, you’ll see some companies only having 30 days of this information now available. and some companies not having it available at all.
So what does this mean? It means that if you are downloading these kinds of things from software like managed by stats, seller legend, I saw posted something as well, that they won’t have this information available. if you’ve been doing that in these software companies no longer have access. how can you target your past customers with, Facebook as if you’re doing that?
Well, you can still download this information from your, Amazon, reports. There is a report under fulfillment that, is called, I believe it’s called the Amazon, shipped items, or shipped inventory. And you can see the names and addresses of customers. It’s a little bit more work because you could just download all your orders there and information. And I think if you want to only target customers that bought like a specific case in or specific ASINs, you’ll probably need to kind of match up the order information to the ASINs.
Amazon Roundup #2: Buzzfeed Article Says Amazon Choice Badge is a Scam!
I can’t say that I disagree with this article. The article makes a lot of good points. What the article seems to imply is that Amazon’s choice is kind of this, this badge that should give customers more trust to buy a particular item. Amazon has sort of pre-vetted this item. And in a sense and saying, Hey, for this keyword, we’re recommending this particular product. This is Amazon’s choice.
Well, BuzzFeed is saying, you know, Amazon’s choice badge is it’s kind of scam. It’s kind of BS. And the reason is that they’re pointing out #1 that Amazon’s choice is not based on Amazon actually looking at product and kind of vetting it. What they’re doing is, it’s algorithmic based on a combination of things, I’m sure that is baked into it. Like price, like reviews.
And then there’s a lot of other things, right, that we know, sellers are using to be able to manipulate, what the Amazon’s choice is, right? Like we know that page views are a big influencer in Amazon’s choice. And so if you drive just a lot of traffic through a particular keyword search for your product, you may just get the Amazon’s choice badge just based off of that.
Amazon Roundup #3: Amazon Spark Program is Ending
If you’ve never heard of spark, that might be the reason why the program is ending. Never really took off. Amazon spark was this kind of shoppable social media type of program. you could locate it through the desktop. You could locate it on the Amazon App if you’re prime customer where you have influencers and brands and people posting, images, that sort of linked back to Amazon with the products never really took off.
Amazon Roundup #4: Multiple Videos Now Available on Product Page
It looks like Amazon now allows you to have multiple videos, on page, not just one video. I think this can be really, really useful. I don’t think you need multiple videos for every product, but I think this could be really useful for products that you might want to have separate videos, showing different things. So for example, if I’m selling kitchen table, for example, I might want to have one video that gives me lot of, view and look and feel to what the table actually looks like and people sitting at the table and how it’s being used.
And then maybe I want to have another video of showing how easy it is to put together this table with some instructions. Right? so it could be useful if you have products like that that need instructions are set up and showing how easy the setup is instead of showing that all in one video as well as showcasing the product and making a longer video. Maybe having separate videos would be useful or perhaps if you have a video showcasing your product, and again showing the look and feel of the product.
Maybe you want to have another video that’s testimonial type video, of, you know, customer talking about your product or you know, an actor as customer talking about your product. and utilizing, two slots for video as opposed to just one image slot for video. I think now though, if you want to do that, you’ll need to use one less, image slots.
Amazon Roundup #5: Prime Day and Prime Day Planning
A lot of people kind of think about Prime Day in terms of, you know, boosting your sales, but, you want to think about the different ways that you can utilize Prime Day. So, for example, if you have a product that you are trying to get rid of, maybe this is a kind of loser product. You want to get rid of this product, running some kind of promotion or coupon or something additional on this product. Makes a lot of sense because you know that that coupon I think is going to go farther on Prime Day than on any other day. So it’s a good opportunity to discount or add a coupon, on your product to just move a lot more inventory of this product.
It’s also great time to just use all that cash that comes in for, for Prime Day to fund your inventory orders for Q four. it’s very likely that we’re going to see sort of long event for prime day. Last year. Prime Day was over 36 hour period. most likely it’s going to be middle of July. People are saying maybe July 15, 16, 17th, for prime day. With the peak day, I think to be the 16th, if that’s Tuesday. This is now the five-year anniversary of Prime Day and it seems to get bigger every year.
Amazing Freedom Magic Image Service for Prime Day
Start working on images, for example, that you’re going to change a couple of, you know, day or so before pride day. So, for example, you can have your second image, highlight promo, prime day special use code, whatever to save 10% on your order or prime day special buy to save 15%. you can add things like that in your bullets. historically Amazon has a, maybe I think not even allow you to use the word in your bullets.
Run Sponsored Brand Ads for Prime Day
Well, if you’re running sponsored brand ads, now’s a great time to maybe test out some different copy on your, on your sponsored brand dads. So for example, it’s very easy to, to do sort of split test around your copy.
You can easily go to a, an existing sponsored brand ad hit copy and everything just transfers over from an existing ad. And you could just change the copy. You can test three or four different types of ads with different copy, see which one gets the best, click through rate and then, and results now. and maybe sort of go all in for that particular campaign for prime day with just increase, increase budget, maybe, maybe shut off the other ones.
Liran will be at SellerCon and would love to meet up for networking opportunities!
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