The Latest in Amazon’s Enhanced Brand Content

The Latest in Amazon’s Enhanced Brand Content Features Even More Stunning Options For Brand Owners

Posted by Liran Hirschkorn on June 8, 2018 Amazon’s Enhanced Brand Content has taken on a bold, new look with even more modules featuring a vast array of options for brand owners. What does this mean for Professional sellers who utilize the Amazon platform?  How can you make the most of your brand story with these stunning new modules?

What is Enhanced Brand Content?

The Enhanced Brand Content (EBC) feature enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding EBC to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively. This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process. After you’ve been approved, you’ll be able to add EBC only to products that are part of your approved brand catalog.

The Latest EBC Module Enhancements Mean More Customization at Your Fingertips

The custom template (featured in the leftmost column) now offers features that allow you the flexibility of increased customization control over your brand pages.  Sellers can choose from over 12 various layout sections to insert images, texts, charts, and highlights.  Choices range from Featured Slots, Image Highlights with text, Comparison Charts, and even Image Specs with light text overlay, just to name a few.

Six new modules have been added, similar to what has been available in A+ content.

The content builder will walk you through the process step-by-step as you build your page with each mix and match component. Step 1:  All 6 templates give the option of Company Logo placement and Product Description fields. The brand ANKER selected 5 modules for their line of portable power chargers.
ANKER Brand Logo
      Each component of their brand page was built utilizing these latest enhanced EBC modules.  ANKER chose to opt out of the Brand Description, allowing the other modules to showcase the product in a visually appealing way. ANKER then chose an array of modules for a customized look.  This option shows the single image and sidebar layout:   The four image highlights layout gives ANKER the creativity of lifestyle images and to showcase their features and benefits:   Next, ANKER’s header image displays their global dominance in over 50 countries:   Finally, the use of the Comparison Chart layout is a powerful way to let customers know the options they have in selecting the perfect ANKER portable charger for their needs: Amazon continues to show Professional sellers the excitement and versatility of their platform through yet another innovative approach.  For brand owners who are looking for a fresh and updated look to their pages, these enhancements give added creativity to their business brand.
Liran Hirschkorn is an e-commerce brand owner and consultant for the Amazing Freedom Amazon Sellers Group.
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