Keyword Research For Your Amazon Listings
Keyword Research is The Foundation of an Amazon Listing
Too many Amazon sellers do limited keyword research or fail to do any keyword research at all. In the podcast, Liran compares your Amazon listing to a product on the shelves at a retail store such as Costco. If your product is right at the front of the store or at eye level in a retail store, as opposed to being in the very back or way up high, then customers are much more likely to see it(and buy).
Relevant Keywords Are Key For Sponsored Ads
Having the right keywords in your listing is not only the key to being found organically in search, it is also the way you get found for more keywords for Amazon Sponsored ads. When you are running your manual and automatic campaigns, you may not be receiving as many impressions as you should because Amazon doesn’t think your listing is relevant.
Where to Start With Keyword Research
When creating a listing, most sellers try to just think of as many keywords as they can off the top of their head. The problem with this is that most of us miss A LOT of important keywords. One of the simplest ways that you can do some initial keyword research is with the Amazon auto suggest. If you start typing in a phrase into Amazon, the auto suggest will populate a list of phrases after that customers have been searching for. This is a great way to expand the keywords that you use in your listing.
Free Tools For Keyword Research
- One of the free tools you can use to do this lets you find all the auto suggest words much quicker. You can find the free tool here. The auto suggest on Amazon comes from what customers are actually searching on Amazon which means it is proven data.
- Another free tool to use is the Google Keyword Planner. You need to sign up for a Google Ads account in order to use the keyword planner, but you don’t have to actually pay for anything before you use it. One thing to note is that the Google estimated searches per month may not represent what they are on Amazon. When people visit Amazon then are looking to buy, but when they search on Google they may be just looking for information.
Where Should The Most Important Keywords Go In Amazon Listings And Back End Search Terms
Your most important keywords should go in the title of your Amazon listing. The title is the first thing that customers read when searching for a product and Amazon’s A9 search algorithm puts a ton of emphasis on it. After that, the bullet points and description are typically the next most important place to have your most relevant keywords currently.
For the back-end search terms, Amazon provides 5 lines with 1,000 characters space each. However, as of early 2017, it appears that Amazon does not index many of the keywords in the search term fields. At most, the first 2,000 characters seem to get indexed. Lately, it has been even less. Amazon is frequently making changes to the algorithm and how it indexes keywords so this is something you should test regularly.
Are my keywords indexed? You can check this manually for free by going to the Amazon search field and then typing in the ASIN + the keyword. If the listing comes up right away, that means that it is indexed for that keyword. If it says 0 results found, however, that means your listing is not indexed for that keyword.
Keyword research is an ongoing process. We recommend that you continue to look for relevant keywords throughout the life of your listings.
Have a question about keyword research? Ask it in the comments below.
Don’t miss the next episode of The Amazon Seller Podcast.