Million-Dollar Ph.D. Seller Wesley PAK
Today we’re not hearing from your average million-dollar Amazon seller if there is such a thing. It’s Wesley Pak – Ph.D. with lessons on getting to $1.6 million in 12 months revenue in less than two years selling on Amazon. All coming up in this episode of the Amazon Seller Podcast.
And we’re just having a conversation and this, this employee looked at me and said, you know, my owner is very busy. He’s a very busy guy. He’ll say, you know, bragging you on that. And he looked at me, I said, I visited and I said, no, I’m not busy. And my job is not to be busy. The mindset is, is to work on my business and I shouldn’t be working my business. My job is about creating a system and scaling up rather than, you know, working in my business and creating shipping labels.
You’re listening to the Amazon Seller Podcast with Nathan Slamans, Andy Slamans, and Liran Hirschkorn, the show about building brands on Amazon brought to you by three sellers who actually do this every day in the stories of other Amazon sellers on how they’ve built their businesses.
Hey, I’m Nathan Slamans and today we’re not hearing from your average million-dollar Amazon seller, if there is such a thing, it’s Wesley Pak – Ph.D. with lessons on getting to $1.6 million in 12 months revenue in less than two years selling on Amazon. All coming up in this episode of the Amazon Seller Podcast.
Hey, what’s happening everyone? I’m super excited about the interview that I have today. You are going to meet one of the most influential persons in my life over the past two months. I’d put it in some of the promos and I absolutely mean it. And by the end of this interview, you’re gonna see why Wesley has had a profound impact on my life. After spending 10 days with them traveling all through China. You don’t hear about too many professionals who are Ph.D. doctorates at the top of their class, quitting their jobs to sell on Amazon. So when I spent almost 10 days with Dr. Wesley Pak in China, I was immediately captured by his journey so far. Dr. Wesley was born in South Korea and came to the US when he was 14,
So I went to school in Fairfax, Virginia, went to high school and college on the East coast and then moved around because of my wife. She was in the air force She is that she’s trained as a pediatrician working as yet. Because you sent right now, but at the time she was in the air force, so we had to move, move around a little bit. So we moved to Hawaii, we lived there for six months. We lived in the Bay Area for three years. She did a residency there and then air force to ask us like, where do you wanna move next? Right. Were like, would like to move to Hawaii, like Japan or Korea and whatnot, and they said, Oh, you’re going to be moving to New Mexico. I’m like New Mexico, like where is that place? I had no idea, I was shocked. But then it ended up being one of the best places that, it was such a blessing for me because during those eight years I did my MBA and Ph.D. And I had such a great time. And then after I finished my Ph.D. in 2013 I then moved to Phoenix, Arizona and living here ever since.
Okay. So were you fluent in English when you came?
I’m still working on it.
So the funniest story is that when I first moved to the US I moved on a Halloween day. And in Korea we don’t have Halloween, right? So I was freaking out like, what’s this place? Right. I remember going to high school the first day and it was all white. I had a culture shock, but I’m like, Oh my gosh, you know, All Korean. But now this is an all-white school. And I’m like, wow, you know, I was really shocked. And then after I finished high school, I went to the University of Maryland, after that and my MBA and Ph.D., um from New Mexico when I was living there and I got Ph.D. in learning sciences.
Awesome. And I know this little known fact then you guys that are watching will probably be blown away by this. I know that you share with me, and I know you’re a humble guy, you would never share publicly, I believe you shared with me that you finished your Ph.D., which normally takes seven or eight years in three and a half years. Is that correct?
Yeah, yeah. So I was working full time. I worked my butt off and I just finished my Ph.D. in three and half year and it was very fun. And I remember one day I came home and my wife was watching Netflix. Right. So I put her, it sounds, this looks interesting. Can you tell me what this is about, you know, storyline and whatnot. And she was like, I cannot help you. This is season seven. The time in, I spent a lot of time at a cafe and studying all day.
Awesome. So Wesley’s degree is in learning sciences, can you just tell us a little bit about like what that entails? That sounds complicated.
Yeah. So learning sciences with your best studying experts and study about how they, became experts over time you know, there’s this same journey that you have to take in order to be good at what you do in a particular view. You know, not many people say 10,000 hours over 10 years to obtain that, but it’s not just about 10,000 hours. It’s really about practicing deliberate practice so that you can get proper feedback from the mentors. And, you know, get better over time. That’s pretty much, yeah.
I think you shared it with me too. You graduated at the top of your class, right?
Yeah, yeah. I got a distinction for my dissertation and competency exam. So I think I can say that.
That’s awesome. So that’s a little bit of Wesley’s background, right? So that’s going to give you some insight and understanding on how he probably, I’ll let you share in a little bit. Has, has that experience, has that DNA, and then how do you get into selling on Amazon after having such a distinguished degree like that?
Yeah, so back in 2017, I was working in Detroit to research and the office that I was working for know, yeah, I was working for an elected official. So in order to be the superintendent, they had to win the election. The guy that I was working for, he was a great guy. But he lost the election. We got a new guy, new guy came and he just changed all these things.
And I didn’t like that. Right. So that’s when I realized that I didn’t have control over my life. And so I had a choice. I can put my head down and suck it up or I can leave and you know, try something new. Right. So, and I asked myself like, if I were to scratch if I were to start from scratch, like I have no degree, no money. Yeah. I’m like homeless, would I be able to make it back? Right, right. And of course, yeah. I’m not going to be losing money, you know, my degree and money day. I see it so far. But like I want to test myself and challenge myself. So I told my wife, I said, I’m going to quit my job and step into something, new.
So, Wesley is this working professional but suddenly decides to quit his job and this is before we really knew what he was going to do. And then he starts watching YouTube videos and you’ll never guess who stumbles on to.
Yeah. I mean, it was such a blessing. So I quit my job. I came home and the first thing that I did watch, I spent hours watching YouTube, like and I wanted to know how to make money while I’m sleeping. I want, I wanted to deal with that. Right? And one of the first YouTube feed today was, well, it’s actually you, Andy, I watch your YouTube. And I was the only thing this guy must be scammer, right? Know this guy, he’s not real and you know, he’s lying all of the time, and I was watching a lot of video of yours and then I watch other people. Yeah. And I noticed that a lot of people are talking about Amazon FBA, right? I’m like, this is so interesting because I don’t know anybody in person that does this. I wish that I had that person in the day, but I didn’t know anybody. And I’m like, okay, maybe this is a possibility, maybe. Andy’s not scammer, maybe he’s telling the truth. Right? Let me give it a shot and see what happens. So this was back in 2017. And I try with my first product, I, I was thinking, you know, I’m gonna basically put $10,000 dollars, you know, in a trash can and see what happens. Okay. So I, I got my product in the Amazon warehouse And within a month, or two, I sold out right. I sold out all that product right. And I’m like, Oh my gosh, this thing works.
So what month, what, what, do you remember what quarter that was? Was it like second, third, fourth?
Actually, quarter four and I’m like, wow, this thing works. And I was excited. Mmm. Oh, of course. I didn’t know, I didn’t have anybody to talk to. I was just in my office. I got excited and then I decided to scale the stuff.
He sells out. And now in 2019, Wesley’s going to sell over $1.6 million of his brand on Amazon. And that started less than two years ago. He’s done that in two years. You never paid for a course. Correct?
No, I just you know, free YouTube videos.
Free YouTube videos, So if you listen to this on the podcast, If you’re watching it right now, you don’t have to buy a course. Okay. You can go to YouTube, aggregate the information, get your capital, and then go to work. So let’s talk a little bit about this because I’m sure the learning scientists study the field of study that you spend a ton of time did that, did that help you, you know, with the product selection process because, and this is a question I’m sure that the viewers and listeners have, especially newer sellers on Amazon. They always ask me, this is the million-dollar question, Andy, what product am I going to sell? And then how do I find my product?, So share with us a little bit about kind of your product selection process.
Yes. So, my approach is basically how Charlie Mongol does it, Charlie Mongol is to learn about his partner. And I, I love him. I think I enjoy, listen to you, to the wisdom and also his humor. So when he takes a business or investment, the way that he chooses, he would say something like, how do you catch a lot of fish? Right? And people will say; I will use a special bait. I would use my skill to catch a fish and whatnot, and he said, no, that’s not how you’d catch a fish. The way that you do this, you have to find a place where there are a lot of fishes, right? So you go there and what’s going to happen is there’s going to be a lot of fishermen? Because when you see a lot of fish in a pond there will be a lot of fishermen. So what you have to do, you have to get out of that place and you have to find other places that may be a smaller pond, but with less competition, right? So the bigger pond has a bigger, more want, more fishes, and we still more fishermen in it, we call it a place “blood ocean” because it’s bloody, you know, keep her fighting and battling and what not Right.
Like on Amazon, we call that the supplement industry.
Yeah, exactly. Garlic Presser right? So, okay, so you don’t want to go there, you want to go to a blue ocean with less competition, with a good margin. He calls it a safety margin with a lower MLQ. So when you’re working with a factory, you know, doing that by thousands of products when you’re starting new. Start small, start with a small MLQ, start with the good a margin so that even if you are wrong, you are still right and able to make money. And the reason why you want to start with the low MLQ, it’s just like how Chris Rob prepares for especially, you know, HBO special, right? And the way that he does it is that he goes to a local, small comedy shop and tests out new jobs, right? And he would do that by putting in the time, and then he would take those jokes that tested and proven, and he uses those in HBO special in a big show. So, the lesson here starts with a little batch and see what comes back. And when you hit big with that a little batch, that’s when you feed beat a monkey, right? You want to feed the hungry monkey so that you can regrow your niche market. Okay.
I love that. But now, so let me ask you though, very nuts and bolts question, especially for newer sellers. When they have identified a potential product. They now go to Alibaba, they haven’t been to China, and then now they start talking with these manufacturers or trading companies on Alibaba and they all say a thousand MLQ, right? So what are some nuts and bolts or suggestions or tactics that you can give folks to be able to order lower amounts?
Yeah. So, you know, negotiating with Chinese factory owners, or the salespeople, it’s very difficult. And I think I read once that, you know that Chinese has 5,000 years of experience negotiating. Whereas the American we have, we have three, 300 years, right? So it’s really difficult. The first step is you want to be respectful, right? You know, especially when you’re dealing with Asian guys who are the owners and salesmen, they have a lot of egos, right? So you have to be highly respectful to them when you talk to them. So that’s number one. Number two is shop around because if you tried to negotiate with the one person, it’s not going to work. Right? The way that you do this, you say you talked to multiple factories, tell people and let them sort of compete for your business. And that’s Sort of how you can lower the MLQ and that happens all the time but sometimes it does. Right? So basically you tell them, I’m going to be starting small. If this works, I’m going to be your best customer.
Yeah, I love that. And, and when Wesley and I were just in China I think that you and I kind of had an eyeopening experience when Steve Simonson, that’s the host of the trip that we went on. He took us to a large trading company that have a thousand employees and is able to sit in on one of the managers presentations and, and what was interesting to me, and I’ve used trading companies before but I really liked how Steve’s philosophy was on potentially using trading companies and I think especially relevant to sellers who are newer and maybe just getting in the game. Can you just share a little bit like what your thought process is behind that? Like what Steve shares and how have newer sellers like using a trading company like that, you might be able to get a lower MLQ, right?
Yeah, absolutely. The trading company has bad blood among Amazon sellers. The way that most people think, we just think that trading companies are a middleman. They just want some cut and they don’t do anything. That’s pretty much it. Right. But the training company that we met in China, they actually bring a lot of value to the table. They do a lot of prep work, they do the inspection, they look for the best factory for you. So I think, all the world using the same word like a trading company, every two different types. I think the trading company that people talk really about just admitted that it just got the cut. But the trading company that we’re talking about is people who actually bring a lot of value to the table and we’ll just do a lot of work for you. Right?
Yeah. I think for newer sellers you know that are just getting into the game and like you said, maybe are just testing products are starting to, I would want to start with the lower MLQ. This trading company we went to, I was blown away. They, they understand how to send products, how it needs to be properly labeled to send into Amazon.
They have multiple warehouses throughout China. They have multiple employees, right? That are in different geographical locations in China, which is really relevant because depending on your product, there are different regions where you know like if you’re using an apparel product or if you use an electronic product, most of us know that that’s going to be in Shenzen and so by having multiple people do all those locations, it’s going to be a little closer to the factory.
But what I loved about it, Wesley is that they actually have products shipped there to their warehouse where we were and they can repackage and package and they understand packaging and they’re going to be able to give you different options. Again, for newer sellers they always wonder like, what kind of packaging should I get right for this product? Because a lot of times that’s not the factory’s forte and they’re not going to sit with you and chat with you about the type of packaging they’re just going to say here. You know, here it is as if you’re working with a trading company, and I think you said this, it’s almost like you have your own little like VA team.
And I, and I think Steve’s advice on that was, was great too. And he said, you know, maybe as you grow there might be a time where you, you know, no longer need them, but I would imagine that’s probably when you’re getting over millions of dollars because maybe then they’re, you know, their cut is a little too much, but at the same time, you know, it can be painful dealing with the manufacturer and I’m sure you know, you know, this Wesley you know, share with us a little bit about the pain points of, you know, working and really manufacturing your own products.
Okay. Yeah. I think when you’re working with the Chinese factory for the first time, it’s nerve-wracking because you never met them. You just, you already spoke to them through WeChat. Right. So, and you have to like wire-like $30,000, $50,000 with a meeting and, and so forth. And you know, I didn’t even decide just all through a reset. Right. But it can be nerve-wracking. And do you believe then the, what’s going to get right? Yes. You know, we, can generalize, like Chinese people were tiny factory people. They’re all different. Some people are good, some people are bad, you know, just like, well, we have in the US, some people are jerks, some people are great. Right? So you believe in, I know it’s going to get so we’re so playing some luck do too, you know? Yes. So it’s actually better. You can actually get the connection, go to China, meet them and sort of talk about over, it’s a lot better that way. But when you do it through Alibaba, we’ll do each very feasible tended a little bit harder and the same challenging. I think.
Coming up, we’re going to hear how Dr. Wesley Pak has been able to scale up his business, including the lesson he taught Andy in China that completely changed his mindset.
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So if you listen to the show, often you may know that I prefer to source products by just looking through the Amazon catalog. But Wesley has a different method.
The way I do it is a bit different from other people. I have a team of three people, I have three VA’s working for me. One person does sourcing, so I spend a lot of time training on it, how to do things properly. So every day, even though for several hours she, she goes out of that, it does sourcing, right? And then she put together a list of things, keeping it, it’s good, right? Based on my requirements. And then what I just did, I go through those and then if I think it’s good, then she goes to Alibaba, get the margin and really get the margin to see what even makes sense or not. Right? So for me, it’s really about going back to the fish story. It’s really about finding a blue ocean with a good safety margin with low MLQ because in the beginning, I would say, I’m about 50 to 60%. Right? I would say I can get up 100% right, but I’m not because there are so many different variations, whether it can be successful with that particular product, right? You might have a really bad time with PPC. You know, maybe the weight was too heavy and, and you know, it’s going to cost you more than you thought. So you never know what’s going to happen. So the first and also the quality of the battery too, you just don’t know. So in the beginning my recommendation would hack a little batch, the only thing that is going to be home run, don’t get excited, don’t get emotional about this, right? So one other thing to remember is that product, it’s not your baby. Do not get emotional. Do not be attached emotionally to your product, right? That product, it’s a tool. Just hammer, right? It’s a hammer. If it doesn’t work, throw it away, if it works and keep it right. That’s how you want to do it.
Awesome. So I just want to recap what he said there for folks again that are watching or listening. And this is what kind of blew me away was how you’ve created systems and processes and I think you have three full-time VA’s now work for you all with different job tasks because your goal is to really automate this process so that you have to spend the least amount of time as possible. And I think over the last two years you’ve been very good at executing that, right? And trying to pull yourself back and trying to empower them to be able to make as many decisions as they possibly can. And this is not, In fact, you may be one of the only ones that I’ve met this early on, you know, under two years that has been able to do that. Talk about how helpful that has been for you to have these three full-time VA’s that are working and helping your Amazon business.
Sure. So let me tell you this story. It’s actually happened a couple of weeks ago when I was in China. After we spent about 12 days together, I decided to visit my factory that I’d been working with. Right. And what I wanted was I wanted to get a 30-day term from them, right. To improve my cashflow. So I tended out, and what I did go to, I decided to visit a competitor’s factory first. Right. And I told the factory owner that I have been working with, I told him to pick me up from his competitor’s factory. Right. And did they know each other, I know that. So I spent some time having lunch with the competitor factory owner and the employee and we’re just having a conversation. And this owner, this employee looked at me and said, you know, my owner is very busy. He’s a very busy guy. He say, you know, bragging him on that. And he looked at me and said, are you busy?, Right? And I said, no, I’m not busy. And my job is not to be busy. Right? The mindset is, is to work on my business and I shouldn’t be working my business. And my job, it’s about creating a system and scaling up rather than, you know, working in my business and creating shipping label. Okay. Yeah.
I don’t do those things. Shipping labels or reordering inventory in the management. I don’t do those things. So automated. I spend all that time training my people. They manage my PPC, they manage my inventory. Shipping labels, you know, shipping process and all those things. Right. I don’t do those things. What I do is I go to the library and beat them, that’s what I do. I try to improve my thinking process so the I can be smarter each day. So I think for people who are working on their Amazon business, and it’s failing you, you know, maybe their revenue is about $500,000 world. Sure. At that time, Yes I think you have to work your butt off and you have to know all the logistics of Amazon. Well, once you surpassed that half a million-dollar mark, it’s crucial for you to create this system, create a team so that you don’t work in your business and work on your business. Right. So I don’t want to think about shipping label during my day. I want to think about PPC. No.
Well, what I need to do is I want to think about how I can improve my brand. I want to improve how I can scale my business because although I’m making money off of Amazon right now. I’m not actually pulling money out of my business. I’m snowboarding, I’m just making my business bigger. Right. And my goal is to double my sales every year. This year I kind of overdid it. I did, I did triple but next year, you know, again, again my goal is to do double my sale. And you just cannot do that if you are working your business and working with your shipping label. Right?
Awesome. Let’s go back to your story. You visited your competitor’s factory. I actually just shared this on a podcast that we did two weeks ago. I didn’t, I didn’t reveal your name cause I hadn’t asked you if it was all right this year. But I just think that what you do is the most gangster move. But it’s also something, I think that when we are there for 10 days and traveling with Steve like we recognize, you know, that we can be a little more aggressive in negotiating. Right. So share the story for everyone watching about, about your, your plan and how you negotiated.
The thing about factory owners is that they don’t wanted the term because they want to get cash right away. Right. So in the tactic that I use was you know, I told my the faculty that I’ve been working with for two years to pick me up from his competitors factory, right? He brought his BMW, it’s really good and I went inside, went to his factory and we had a conversation and and I told him, I said, I want a 30-day term payment. And he said, no. And I said, huh, I just spoke to your competitor factory, they say yes, and they did say yes and he said, okay we’ll do it. I said, okay, that’s great. Okay. Ah,
I love that story. I imagine, you know, the expense that the trip costs you is probably, you know, just that the ability to negotiate those extra 30 day terms, you know, over time, whatever it’s months, you know, or, or you know, years you’re going to be able to make them money back. Right? Yeah, yeah.
Getting to know, you know, someone that yourself or meeting with Steve Simonson, Melissa and you know, the people that we met, you know, they’re wonderful entrepreneurs. I had a great time wuth them and such a great learning experience.
Awesome. So again, if you’re just joining us watching or if you’re, you’re listening, we’re talking with Wesley Pak, I had a privilege to spend 10 days with him in China. Phenomenal Amazon seller has been doing it less than two years. He’ll sell over $1.6 million worth this year. He’s tripled his business in his second year, and he has some phenomenal goals. And he shared with me what one of his goals is, and we’re going to get into that right now because I know Wesley for you, I’m running a business and running an Amazon business is not just about top-line revenue. And unfortunately, a lot of Amazon sellers that I meet and bump into they get missed. They’re a little misguided and thinking that revenue is what matters. And you and I both know at the end of the day, it’s the money that you take home that matters. So share with folks a little bit, you know, number one, what your goal is, which I think is awesome and, and audacious, right? And then let’s talk about, you know, profit first type mentality.
Yeah, absolutely. So there’s a saying, that profit is sanity and cash is the king, right? Just because you are making millions of dollars in revenue, it doesn’t mean that you are actually making money, right? Okay. You know, when you get a restaurant business, their margins 5%. So when you’re making $1 million in revenue, you’re making $50,000, right? So you’re not making that much. And especially with the Amazon business, you got to track your financial manually. So important that you do that, Just because you are making $1 million in revenue. It doesn’t mean anything. You might be actually losing money, right? And this, this can be a little bit tricky, you know, and I’m not, you’re too talk bad about helium10 or jungle scout, I love those guys, they’re wonderful. But the problem with their financial dashboard is that the information that they are getting from Amazon, sometime you check inaccurate specially if it’s a sponsored brand information they get, right? So you gotta be very careful about calculating how much you are really making. You’ve got to really look at the true profit margin, right? Are you putting your customer duty fee? Are you putting the shipping fee between China to your three peer warehouse and then three peer where has to the UPS shipping to Amazon warehouse, right? Mmm. Are you calculating PPC? You got to get all those costs very carefully to see whether this one works or not and it’s not just about looking at the numbers as a whole, but rather look at this by product so that you can sort of decide whether you want to continue whether you want to get rid of that a particular product.
Yeah. So folks, if you’re listening to this or you’re watching this, I cannot emphasize what he said just enough. You have to know your numbers. You have to treat it like a real business. It is not a hobby. And unfortunately Amazon makes it a little bit easy because they do all this one settlement that you know, a one-person team, they can scale up to a million dollars relatively quickly. But if you are not using good bookkeeping and good accounting practices and understanding profit-first mentality, right, with your business, you could end up in a whole lot of trouble in a whole lot of debt thinking that you’re making money when you’re really not. Here’s the thing, and this is one of the reasons why I brought Wesley on. He’s the first Amazon seller I have ever met in the five years that I’ve been in this space. He’s actually created custom software that gives him his exact profit on a daily basis in conjunction with using a VA who he is trained. So he knows his exact profit on a daily basis. When he showed me that, when he showed me the awesome dashboard, my mind was blown. So what’s the, just talk a little bit, yeah. What, what your thought process was in coming up with this dashboard and then how you’ve trained your VA to that, to work with it.
So going back to okay. When I was working at distractor research, you know, I had to learn how to handle big data. At the time I didn’t know how to, and so I spent three years learning it. So I knew that creating beautiful visualization doesn’t mean anything. If your data is incorrect. Okay. You know, I’m not about, you know, I don’t care whether the visualize is beautiful that I want that number to be correct. Right? So the first thing that you want to do is say you want to do it manually just to see whether it’s actually telling the truth. And then after that, you know that it’s a fact and you turned that into digitalization, right? It’s, I spent well a lot of times and working with that, working with my VA to create the system so I don’t have to spend time on it. My job is working on my business, learning and talking to remind so that I can get better over time. And I don’t want to think about PPC or the financial dashboard. My job is to really, allocating capital, grow my business and, and so forth way. So going back to the dashboard, so important because you know, there are some product that I was losing money. I thought that I was making money because I looked at the revenue and it looks great. I’m selling like hundreds of them, you know, in a month. I’m actually losing money because PPC, right? What if you’re not adding all of the expenses, it’s the financial, you don’t even know. Right? And you think that you are great, but the tricky part about revenue is that revenue gonna feed your ego. Okay. Revenues says, you make milions of dollars and you are so awesome. Right? But that’s not, that’s not the true story. The question is how much money do you have in your bank, right? That’s the real question here.
You shared with me when we were in China that you, you have a goal that you want, you know, at the end of the year, it’s not just about revenue. You want to have what?
Yeah, that’s right. So I shared with Andy that what I’m trying to get to right now is make 2020 $800 profit, right. Per day. And if I can do that every day for one year, then I can say that I make seven figures
Andy : (36:06)
That’s the immediate goal and I think I can get their pretty soon
Oh, I love that. So again, you know what, what we shared at the beginning, Wesley talked a little bit about his product selection process. We talked about how Wesley learn how to sell on Amazon less than two years ago by watching YouTube videos. So if you’re watching this video, maybe you’re discouraged because you feel like your Amazon’s not grown as much as it should be. You know, just understand that today the same thing can be done. Wesley just started in 2017 I started in 2014 I had a little bit of a head start. Wesley looking on YouTube, right? Understanding what folks are doing. And that information is all three aggregated. He’s been able to build this business to 1.6 million tripling his sales this year.
And so Wesley, what I want to end with is what I intro-ed with. We had them on a five-minute conversation that had a profound impact on my life. You know, I went back to my room and I was meditating on what we said. I have only had a few people that have spoken into my life. Really like you have spoken to it at that time and you actually, you know, there was a number of things that you said, but this one particularly struck me in and why I want to share this at the end of this business podcast, what we’re talking about growing your brand on Amazon. Because I honestly think that this is the foundational level where people can get this concept then the business, right? And the execution, it’s going to be much simpler. And so, you know, Wesley basically you told me that there was a past Andy, a present Andy in a future, Andy, and I want you to just share that kind of what, what you share with me.
Sure. So this is actually based on research. When you look at some, a research article from Harvard or UCLA, you can actually find it. So oftentimes people think a lot about what happened in the past and some people think about what’s happening now, right? But really people don’t think about what’s going to happen in the future. And the fact of the matter is that the best thing were the best moment. It didn’t happen yet, Andy. Right? I mean there are, there are a lot of highlights in your life, but the best moment didn’t happen yet. You have at least 30, 40 more years ago. Right. And when you look at our life as a whole, we have about eight years, 80 years, right. And if you break down in today, that’s like, you know, below 30,000 days. So we don’t live there long and people say that life is short. But the fact of the matter is life is actually very long, but we make it short. Right? We use one-third of that for sleeping second third, we worked for other people to make other people rich. After, we’re so tired. We just watched Netflix and we’re done. Right? That’s how we spend time. Mmm.
I remember taking a vacation one day and I saw this cashier’s name tag and it shows their name and a and photo. And then interestingly, they put expiration date, right? So I looked at them like, Oh my God, that’s interesting and of course they were talking about the expiration of the ID, but I looked at it as an expiration date for the particular person, right. So we all have an expiration date, that’s a fact. Right? so going back to the research when people see themselves as a total stranger, they don’t really do diet or they don’t save money. Because when they think about their future self, it’s a total stranger and they don’t want to do anything for that person, right? But when they think of their future self as themself, they tend to save money, they tend to exercise and watch what they’re eating and whatnot, right? Because they see their future self as themselves. And we are so [inaudible] thinking about what happened. And thinking about all the negativity, all the embarrassment that we did in the past, all the [inaudible] that we did and often times we lose the opportunity to become someone great. And the fact that of the matter is, if you’re to have a meeting with future self right now, you know, you’re Andy, the feature self Andy would say, you know, I want you to exercise. Get off your butt, exercise hard and be on a diet, you know, and save lots of money. Right? And then, and he will say, spend quality time with your family. Be respectful, be a best behaving Andy and and that’s what you have to do, right. And the way that we have to spend time right now is surely about preparing gifts.
When I think about, you know, past Wesley, he works his butt off to get his PhD and I really appreciate that. And also he was frugal. He saved money. I had some cash when I was sending out Amazon. It requires cash and I think about what I need to be doing for the next five years. Right. You know, you know, if I were to talk to a future Wesley he would say something like, make sure you spend quality time with your kids, make sure you are humble because just because you are making a lot of money, it doesn’t mean that you get to show up. Right. You know, when people have more power, with more money. What that does is it basically, it’s a magnification. If you are a jerk and you are making all that money now. You were like super jerk now. Right. But if you’re a nice, you are humble, you stay as a humble.
So I think, yeah, and as an industry, it’s so easy to make money. I think once you get the hang of it I can easily make money. Yeah. I feel a lot of jerks. Right. And the reason they are acting like jerks is they think that, Oh, they figured it out that they’re so great and what not right. And the reason that they are acting that way I think it’s because it’s a magnification now that they have a power, they have a more money, you know, they just showing who they are, their true self. Right. I think it’s extremely important to stay humble.
As you have more power and more money just like Andy. And I think about what’s important to you now and what’s it going to be important for your future so that you can really spend your time wisely. Right. Because our life is really short and we are making it longer because we’re not doing any money for work. We haven’t really spent our time wisely. I mean, if you really calculate it, I’m actually in the living much longer than other people. And the reason why I’m doing that is that I don’t work for anybody right? Now I’m unemployable now, even if someone gives you $1 million, it doesn’t make sense financially to work for anybody else. Right? So and I get to do what I want to do when I went to do it, what I wanted to do it right. So I think that we need to have a mindset thinking about the future self and seeing future self as yourself so that you can really spend your time wisely.
I love that. So that right there folks was what definitely little fire in my belly. It’s what, it’s still with me every single day I wake up, I think about the future Andy. And that was the first time that I heard that before and for me and I don’t know if any folks that are listening to this or are watching this, maybe you’re in that spot. Maybe you’re spending too much time thinking about your past self, right, past mistakes or past miss opportunities. I know for me, for my personality, until Wesley said this, I honestly think I was giving too much brain time. Those types of thoughts instead of brain time, what future Andy is going to be and then executing on becoming and getting to that future Andy.
That’s why when I came from the trip, my wife, she probably thinks like I’m in a mania state because I really have not stopped. I’m really trying to execute right on that vision that you just talked about. And I love it. I feel more alive, I feel more energized. You know, I’m not in a low energy mode, which when you start thinking about your past self, a lot of times that’s what it does, right? It drains your energy.
And so, yeah. You know, again, I’m just, I’m super thankful that you shared that with me. You know, you really spoke into my life. I hope that those of you who are watching this or if you’re listening to this, I hope that same message you can speak into your life and propel you as he said too, be a better friend if you’re married to be a better spouse and then obviously to crush it on Amazon. You know, with a lot of the things that Wesley just talked about. I love your philosophy of trying to, of out, not trying, outsourcing every possible piece that you can outsource so that you can become you know better at understanding how to scale your business. That’s, that’s phenomenal.
So we’re going to end the interview. Those of you who are watching, thank you so much for hanging out. This group is called Amazing Freedom and I chose that tagline because of what Wesley just shared. When I became an entrepreneur and started selling on Amazon, I definitely became unemployable because I value my freedom. I value the family with who I live with and I’m able to choose when I spend time with them now. So much more than going in and clocking in or working for somebody else. That tells me what to do.
I know what Wesley just shared. That is a goal that I have that Nathan has that Liran has that everybody that’s part of Amazing Freedom that it is accessible. You can learn it right on YouTube, absolutely free, but we want you to experience that same type of amazing freedom if you’re not already or if you are that you even grow to higher levels. Wesley, thank you so much for taking the time out of your day to hang with us. I want to have you back. Okay. The way that you are running your business is unique. You are a unicorn. I’m excited to see your continued growth and I would love to interview again that we can even dig in deeper and to get into some of the nuts and bolts of things that folks can, can really learn from you and execute on in their own business.
Thanks, Andy, I had a great time with you.
That’s Dr. Wesley Pak, over 1.6 million in revenue for this year and just getting started. Don’t forget to subscribe to the podcast on your favorite player, and if you enjoyed this show and this kind of new format, please let us know. Leave a comment in the Amazing Freedom Facebook group or on the Facebook page, or write in to us at firstname.lastname@example.org and give us your feedback. Until next time, I’m Nathan Slamans, and this has been another episode of the Amazon Seller Podcast.