Cameron Yoder and the PPC Playbook
Join us this week as we learn from Viral Launch’s Cameron Yoder. He introduces us to the new FREE PPC Playbook and how it all came about! You don’t want to miss this episode!
You’re listening to the Amazon Seller Podcasts as we hear from special guests, Cameron Yoder. There are a couple of things I want to let you know. First off, if you are listening to this right when the air’s on October 14th, today is the last day to lock in your Q4 kickoff early prices for the Magic Image Listing Service.
So head over to www.amazingfreedom.com/magic to secure those prices today.
And then secondly, make sure you check out the show notes for the link to the free PPC course that Cameron and I will be talking about in just a few moments. Super good content. So check out that course. We’ll be talking more about it in just a few seconds.
(02:27) Welcome, Cameron!
(03:53) – Our visit to VL Headquarters
(05:32) – What is this new PPC Resource?
(09:03) – How does PPC Playbook and VL Kinetic work together?
(10:33) – The PPC Playbook Tool
(15:40) – Cameron’s VL Beginnings
(20:40) – Cameron’s Deep Dive into FBA & PL
(30:52) – Cameron’s Selling Experience
(34:21) – Cameron’s Major Life Decision
(41:11) Cameron’s return to VL
——-FULL SHOW TRANSCRIPT——
Welcome back to the Amazon Seller Podcast. My name is Nathan Slamans is joined today by special guests, Cameron Yoder with Viral Launch. A lot of you know, Cameron have seen Cam on Facebook through the Viral Launch website and training resources. And Cameron, you disappeared on us for a little bit, but I think you’re back. We’re actually gonna hear Cameron story and kind of what he’s been up to over the last a, I can’t even remember now. Last six months or so, six, eight, nine, 12 months. What Karen you’ve been up to. So we’re going to get into that. We’re going to hear about your story and Cameron’s told me that he’s an open book, so he’s going to get real with us. He’s going to tell us the true story behind the scenes of Viral Launch that we, that nobody knows, right? Our audience, I know a lot of people, especially in our inner circle group was familiar with Cam. We had seen Carmen do all these awesome training resources and promotions for Viral Launch. And then he kind of went away for a little bit, right? So I’m excited to be able to have you on the podcast here, Cameron, and just hear more about your story. So welcome to the podcast.
Oh, thank you. Thank you so much, Nathan. I am very much familiar with the podcast, very much familiar with you, Liran, Andy. I mean, it’s been a minute since I’ve kind of come back into the space, but honestly, it’s felt really good to step back into in the Amazon space and into your guys’ podcast. Just kind of feeling refreshed and ready to get back at it. But yeah, thanks so much for having me. I’m pumped.
Awesome. So Liran and I actually had the pleasure of spending a couple of days with Cameron. I’m trying to, a couple of weeks ago, forget time’s flying by so fast, but just a couple of weeks. Yeah, about two weeks ago we had the pleasure to spend two full days in the Viral Launch headquarters, which was honestly a really cool experience for me. I was looking forward to going there probably more than these guys even realize like how pumped I was to be able to go to the headquarters just seemed really cool to be in this like startup tech headquarters in downtown Indianapolis. And so I was so excited. Andy and Liran actually got to go visit Viral Launch I think in 2016 before you were even there Cameron, right? Way back for, I think it was called, like space program or something. They got to go space camp, I think we talked about it in one of our like very first podcast episodes probably because that’s how long ago it was. And they got to go, but it was nowhere even close to where it’s at today. I think it was probably a 10th of the size of the company overall as what it is today. So Liran was, hadn’t been back since then. He was like, wow, it’s completely different. Like a whole new place. You guys had expanded, you know, completely and gotten a lot with, Oh, it’s awesome. You know, I got in there and I’m just like, man, this would be, it’s a, it’s such a different experience. So those who are regular listeners know that Andy, Liran, and myself pretty much just work out of our home. Right? So that’s when the awesome things about this business is that we can just work out of our home. But then it’s, you go to something like the Viral Launch headquarters, you’re like, wow, this is, this is a pretty cool environment to go somewhere where there’s like 50, 60, however many there are people just like hammering out everyday and these team meetings. So it definitely is cool. And I guess we’ll talk about that with you two because coming up later you basically were in that and now you’re kind of a lot of times just at home too. So I guess you’ll be able to give a, a better perspective of what the difference is. Yeah. So we’ll get into that. First I want to talk about why Liran and I were at the Viral Launch headquarters. So everybody on our podcasts, it’s regular listener is familiar with Casey Gauss. We’ve had him on the podcast several times. Viral launch is probably one of our most talked about and recommended software providers. And so we talk about them all the time. And a couple months ago, I think a couple weeks ago, a Viral Launch basically approached Liran and us and said, Hey, we want to put together this really cool resource for our audience around sponsored ads, PPC. Right? And so, Cam, I want you to talk to us about that. What is this secret project not so secret now. Well, we’ll it’s announced now, but it was a secret project that we were working on. What was this PPC resource and kinda how did it come about and what’s the goal with it?
Yeah, yeah, good question. So too, to approach like this, this is called the PPC playbook, which is what we recorded with you guys, Nathan Liran. But really the idea for this, this PPC playbook, a course oriented and geared towards beginners and kind of intermediate sellers guiding people through the process of PPC and sponsored advertising. Like before we even got there. The question kind of got brought up of, of how can we provide kind of full and complete resources for Amazon sellers that walks everyone through the process of selling on Amazon and also how can we give it away for free? Right? So the idea kind of started with how can we kind of provide this complete A to Z guide for selling on Amazon a while also bringing value while bringing value to whoever’s listening to it. Well, but also like bringing in masters in the Amazon space like you and Liran. We just got done recording also with like Tom Wang, so like other sellers in the space. How can we kind of bring everyone together in this free, essentially this free resource, this free hub of courses, a few people, Amazon. And so that’s what led to the idea of the PPC playbook where PPC is a huge, and it’s also one of the first ones we wanted to tackle because we felt like, especially kind of in the space, like there’s a whole lot of information guiding people through the PPC process. And so bringing in like, we knew 100% that, that you and Liran, Andy, like you guys would be great too, to bring on to talk through that stuff with because I mean, you’re doing it and you’re in it. And Liran is like teaching other people PPC as well. So he’s been in it for a long time. And so the idea was just so simply gathered together as the superstars of Amazon, make some killer content and put it up for free.
Awesome. So, yeah, so we went as I said a couple of weeks ago Liran and I spent two full days recording and basically Cameron, Liran and I and a and our video guy, Noah was in this room for just two days, kinda Casey came locked the door, locked us in there. Just kidding. But we, yeah, we couldn’t leave but basically spent two full days just recording this really good content. And so even though like you said, it’s free and here’s the hard part, probably the challenging part even whenever you say something’s free, a lot of times you immediately think it’s like not that valuable, but this was some high-level content. Our listeners know how they are, how Liren is, right. He’s pretty giving. If you’ve ever messaged him on Facebook, he’s pretty much, we’ll answer all of your questions. He does that all the time on Facebook, like 24/7 literally. And so he basically like Cameron just was like interviewing them and like asking them these questions and he was just like not holding back as far as the content and you know, kind of the strategies that were involved with that.
Yeah, yeah. We, we kind of took the approach of like if people are familiar with Gary V listening to Gary V’s advice and giving away your best content for free, that’s kind of the approach that we took with this really truly believing that it will come back, that’ll provide value to whoever’s listing, but then it will come back to us and you guys by providing all this information, you know, like ultimately by providing it for free, as long as we communicate that the value that’s there, like it’s ultimately like a win, win, win for literally everybody. And I’m a huge proponent of giving, especially with content like this. And so I’m super pumped and we did stay in a room for two days straight.
Yeah. And so you guys, so Viral Launch recently came out with the kinetic tool that’s all about PPC, right? Which I think kind of prompted you that this definitely needed is a, I think you guys have to release that realized even more than ever, how much just a knowledge around PPC as needed. Right? Like your earliest, this PPC tool and everyone’s like, how do I use this now? Because it’s so challenging to understand. And so what we did is we tried to establish like the foundation, right, of just understanding sponsored ads so that you can then go and use some of these tools. Because even with software and tools, if you don’t have just like a basic foundational understanding of sponsored ads and PPC, like the tools just are, are just still not, are only able to take you so far. Right? Like you can’t even get started with them unless you have that. So I think that’s what we tried to set up. And so what I really appreciated what you guys did with the PPC playbook that you’re calling this course is, even though I’m viral and she does have this PPC tool, it is the course like by no means like pushes the kinetic super hard. I think that was something Liran and I were and Andy was like, you know, we don’t know if we necessarily would do this if it’s just like a complete push for Kinetic, but you guys were super I think Liran goes through all the ways you can do it just with seller central sponsored ads and you do talk about kinetic and show kind of the kinetic counterpart to it. But definitely anybody can go through this course. And even if you’re using a different software tool or just managing through seller central, this a free resource is still gonna give you just a ton of foundational knowledge.
Yeah, I mean, like you said, kinetic is an incredibly powerful tool specifically when it comes to PPC, but ultimately, like Lindsay and I kind of took a step back and thought if we’re teaching people just the foundations of how to use kinetic, but we’re not teaching people the baseline knowledge that they need, which is understanding sponsored advertising on Amazon, then that’s not setting people up for long-term success. It’s teaching people how to use the tool. But in order to use the tool, you also need to know the underlying foundation of PPC. And so that’s why, yeah, we did include like how to take advantage of the tool when it comes to PPC. But the focus was absolutely for the most part on just like PPC in general sponsored advertising in general, you know, on like seller central. There’s doing kind of both, you know, Kinetic seller central just so like you can have more to work with.
Yeah. And from what I saw on what we recorded and I know you put in more recordings even afterward, but everything that we did like I said, definitely takes you from brand new to getting started to pretty far advanced along with just seller central. So I really liked that at the time of our recording this right now. This PPC playbook is not out yet. We, I think you guys are still like trying to lock down the exact date, but I believe by the time this podcast is released and an audience is listening, that it’s going to be available. Where should people go if they’re interested? Are we just heading over to the Viral Launch website? What’s the best place to get started with this course?
Yeah, yeah. Head over to, I’ll probably Nathan, I’ll say I’ll give you a link that people can click on directly to get access. But yeah, head to our website, virallifeandlaunch.com and also check out our Facebook page because it’ll be available there as well. There’s also a promo that’s being put out today, like the day that we’re recording, it’s pretty good. In one of our recording sessions Liran fell asleep and, but it was just, the camera was just focused on me cause I was giving a solo sort of talk through with that, with the topic. But Liran had, yeah, I think he’d been traveling like the day before.
You think he’s been traveling? Is there a time where he’s not traveling?
I’m talking about like immediately before the course,
I think you had three hours of sleep. He had just gotten it from somewhere else. Of course. And yeah, he was falling asleep between session.
Yeah, but it was, it wasn’t recording it. Well, actually we did get the footage of it, but it was like the camera’s just focused on me. But if you go, you should go watch that promo because it in the promo video is a, a video of Liran.
Awesome. He’s gonna love that. He likes his power naps. That’s cool. So, okay, so we’re gonna drop in the show notes, check out the show notes, we’ll have the link when that’s available for this free training. And again, I was there, I was watching, I was trying to kind of help these guys along as they were going. The content is really, really solid. So and like you mentioned before, there really aren’t too many resources out there that I know of that are just freely available for getting, you know, going with sponsored ads and having an understanding from someone that actually gets it. Like, we all know that Liran gets it and understands that at a different level, than most of us do. So really cool.
There’s also like, there’s a lot of content. Nathan and I were just talking about like one video, which was maybe our, the best video that we recorded. It was like, it ended up being after editing like 50 minutes straight of like good content, you know,
Not just sponsored ad content. It was like,
no, no, no,
like being an expert Amazon seller content. Right?
Yeah. Yeah. This is like, we went over specific strategies like, Oh, what do you do if you have a high ACOS, low ACOS, what do you do if you have low conversions? No conversions. Like things like that. That video is probably one of the best ones that we did. But ultimately like there was like maybe around 15 hours of content that was recorded.
Yeah. In just two days. It was, it was some long days. We were tired after recording. Recording,s tiring. It doesn’t seem like it would be, but you know, it is tiring. Cool. So yeah, I just had such a great time. I’m going to viral lunch. I’m a first time really being able to hang out with you, Cameron. So that was awesome. A really cool experience. And then as everybody knows, we love Casey and being able to hang out and spend time there. Viral Launch has some, some incredible things in the works that we can’t even talk about on the podcast, but that Liran and I had the privilege to kind of see a before. Kind a sneak peek on some stuff. So we can’t say this episode, but I’m sure, I think just in the next couple of weeks or months we’ll probably be talking about it more, some really cool stuff. If you’re in our inner circle group. We did post and actually Casey made a video about it, so you guys know, but it’s just really cool stuff. And that’s why you know, Liran often says one of the reasons he just likes Viral Launch so much appreciates Casey so much is because the tools and the kind of you know, the goals of Viral Launch is so longterm thinking and they, and they’re kind of so innovative with their, with their tools that are coming out with they really step above the other providers out there as far as just they’re forward-thinking when it comes to these tools. So it’s some really exciting stuff in the pipeline at Viral Launch that, that will be coming out soon. So, Cam, so that’s about the course. I do want to get into your story as we hinted at in the beginning because, and maybe take us all the way back, like how you got started with a Viral Launch kinda your time with Viral Launch and then, yeah, like again, tell us when it was, I can’t even remember. You kind of disappeared right? Like you, you disappear from our, from our podcasts or the viral podcast and the in the Facebook and everything. You, you kinda went off, did your own thing. And for those who don’t know, you actually sell on Amazon yourself, right, Cameron, and you’ve been doing stuff with Lindsey. I know. So maybe just tell us all about that. Cam, your Amazon selling journey? There’s a lot there. I know. So I’m excited because I heard some of it when I was there and Viral Launch that was brand new to me and I’m sure I’ll learn some more now.
Yeah. The, I’ll give you the full story then, huh?
Yeah, yeah. Let’s hear it if we want the full story Cam.
Okay. Okay. You know, I never, yeah, I never want to assume, you know, like I guess ever since getting started with, with Viral Launch and getting, getting deep into the Amazon space, it’s just been, it’s been so good for me. Like truly it has changed my life. Even just meeting all these rock stars like you, Liran, Andy among many others have had 100% change in my life. I actually got involved with Viral Launch it definitely in the early stages. But I had, I had known of Casey cause we went to the same college but he actually dropped out of the college that I went to I think when I was freshmen.
Yeah. Casey is one of those, you know, dropouts, you know, not successful guys that doesn’t do much. Right?
Yeah. Yeah. I should have followed suit. I should have followed what he did. Really that’s the key in all of this. But so I knew of him but I hadn’t met him until I graduated college. I had a, I was in like a marketing class my senior year and Lindsay had actually come in with another employee at Viral Launch at the time. And they had talked through what they did cause it was a marketing class, Viral Launch, early stages. Like there was talking marketing and I knew Lindsey because we were both ARD’s, which is like a position on campus and like brothers, sister dorms. So like I already knew about and Zach, who’s her husband and so well as she was talking, I got like super excited because for the longest time, like even back in grade school, I had been just like flipping stuff online. So I’ve been doing like retail arbitrage essentially. And that’s like, that’s what helped me pay for college. And so I knew I was familiar with selling online and selling on Amazon, eBay, but I hadn’t quite ever gone to the private label route. And so even just hear her talking about like, Oh, all the opportunity on Amazon. And this was like, I mean, a couple of years, like two, maybe three years ago. And hearing your talk about the opportunity, he just got me super pumped. So I talked with her more about it and through that, through that connection, I got connected to Casey and I just literally shot Casey a message saying like, Hey, my name’s Cam. I would love to just meet up for coffee and just honestly, just to hear what you’re doing. Literally, that was the first point of contact with Casey,
early days of Viral Launch where that was possible. Right? To just shoot a message and get in an interview.
Oh my gosh. Now it’s like coffee? Actually, no, that’s not true. Casey still takes time for that stuff,
And he does, you know, like when we were there, it was so cool to be able to go to dinner and lunch with Casey. So yeah, he’s definitely available and you know, in, in the presence of the Amazon space and, and you know, Casey’s and all like a lot of the groups, he’s like seeing messages. He’s in our inner circle group, he’ll see posts. So he’s definitely involved with you know, the users of Viral Launch software and just Amazon sellers in general. I know.
Casey is one of the hardest working guys I know. And he still was like back then.
He’s a (inaudible) person, you know, and he’s grown of course, but like truly he is the hustler. He was the hustler. And you always has been pretty much after that point though. So like we, we talked and after, cause I didn’t even know if I wanted to, to jump into this Viral Launch thing cause I, it was a risk because it was an early, early tech company build off the backbone of Amazon. And this was my, honestly this was my first job out of college, so I wasn’t sure if I like want to jump in or not, but I’ve talked after talking with him, it was more like him that sold me on the entire projects and also the opportunity I felt was, was too good to, to pass up. And so I applied, jumped into Viral Launch officially. And that’s kind of how I got started. Nothing super sexy, you know, it’s not like so.
So your role is a little bit different though from most of Viral Launch because aside from Casey himself, you are kind of did a lot of video and promotional and you, you were involved at the podcast, so you are, maybe you had more of a face to the Viral Launch than most employees. And again, it’s a pretty, well relatively pretty large, small, you know, still it’s still smaller but you know, quite a quite a few employees if our launch. So maybe tell us like, you know, just what you were doing there just for those who aren’t familiar, you know, I know you were involved with the podcasts you were doing like training. What was kind Of your role at first and maybe how did that give you just a perspective on like Amazon selling in general and private label?
Yeah. so Casey brought me on initially with the end goal. Like his foresight like him seeing kind of into the future was me eventually taking over every like content thing or like being a face of the company. I think that changed over time because Casey has been ingrained, it probably always will be ingrained as a face for Viral Launch. Right? So the vision has kind of changed, but he brought me on originally to do content like this podcast, YouTube, everything that he couldn’t cover because he was doing CEO stuff.
Right. And, and like, literally like for those that don’t know, I mean Casey like understands coding and like originally built like the Viral Launch platform, right. So he, so he’s like involved in every area.
Right. So this, he brought me in to kind of take some weight off his shoulders with content, with speaking with traveling and all this stuff. But I started out like I had to, you know, I was unfamiliar at first with everything private label and so I had to do, I did take a deep dive into FBA into Amazon because if I’m going to talk about it and help make content, I need to understand what I’m talking about. Right?
Right. For sure.
I don’t have to, but personally like I think that’s the best route to go. I’m not gonna like fake it til I make it, especially if I’m talking to sellers who know what they’re talking about. And so early on, like kind of the, I started out as a coach, which is where early on like we, there were when there were maybe like ten employees at Viral Launch, like we had personal coaches and would give a lot of just really good advice away on literally what to do with your business and it was all for free.
And these are people who are like running launches through Viral Launch, Right?.
Yes. Yup. Well running launches, not even necessarily running launches if they would like.
just thinking about running launches or yeah. Just yeah.
Or even like, Hey, what should I do with my business? Then we’d be like, just do this, this and this to improve your business. They’d be like, alright, awesome. Thanks.
Wow. So just, yeah, literally giving away just information, not even necessarily customers.
Nope. Literally for free. All this, as we’d jump on the phone, we talked with like big talk with big sellers, give advice to like big, big sellers at the time and, and now still. But that process initially is what helped me understand the private label space, the FBA space and what it took to succeed essentially. Because I mean, as I was learning more and more about just shadowing sellers and giving advice that actually hit and it made a difference, I myself like learning more and more and more.
And so that was half what I was doing. And at the time also I started traveling early on with Casey to different conferences. And that was a part of like his investment in me to get me familiar with the space, but also to start, I think to initially start getting me to meet like a lot of big sellers in this space as well.
Right. And, and I, I’d like to hear about that because you were kind of in a unique place compared to most, you know, sellers that aren’t going to, who just don’t have the time or you know, can’t afford to leave to all these conferences. And then just Viral Launch themselves with how many big sellers they work with. You’ve met and you’ve worked with all these big sellers. So maybe tell us like how has that maybe changed your perspective on private label? How has your perspective may be different, different from most of us, you know, relatively smaller sellers who aren’t talking to these, I mean, you’re talking to like eight and nine-figure sellers sometimes or like all the time. Right? So does that change your perspective? Do you feel like as far as what’s possible changes even?
Absolutely. I think that it could go a couple of different ways depending on how it, depending on my mindset, right? Early on seeing, seeing these huge, huge sellers almost had like a, a, a potential for a negative effect on me actually. Like too big. Like it’s too big and like, okay, it’s possible in these guys did it, but also like it’s, that’s way too big. It was almost overwhelming at first. Like, ah, like I can never do that, make stuff that big for myself. Right. But as time went on and went on, went on and as I learned these big seller’s stories and to see like where they came from, then that kind of introduced the truth to me of Oh, these guys, a large number of them, it came from opportunity came from situations that weren’t of course where they are now. And Amazon was the great equalizer, right? Like Amazon gave these guys an opportunity to absolutely kill it and they took advantage of that. And so they, a lot of them started from very little or nothing and made huge, huge names out of themselves. And so initially I think I was overwhelmed with all the information that was coming in all the possibility, but slowly as I spent more time in this space, like it really changed my perspective for the better say like telling myself that like, Hey, anything truly is possible and this Amazon opportunity is a short opportunity. Like it’s not a lifetime opportunity. Right? But these guys are taking advantage of it right now and it’s showing like it’s, it’s very well.
And you know, something, Liran has said, I believe on the podcast several times. I know he says it in other places often is you know, the lesson that you can learn from a lot of these guys that you’re talking about, especially when you started like two or three years ago, whenever that was and are still doing eight, nine figures but these guys that started in 2014, 2015 if not earlier, they took advantage of like the opportunity at the time they were extremely aggressive with things like in the past like getting reviews, right? Like back when it was easier to get reviews, they were getting reviews and then when Amazon made the switch in October 2016, they already had all these reviews and basically they were rewarded for being aggressive. And I know Casey personally has, when he’s talked at our retreats and stuff like that’s been a big message of his is, Hey, be aggressive in the areas that you can while you can because you don’t know how long it’s gonna last. And they’re still definitely things like that now. Like, um sponsored ads for example. I think are something just like that, like be aggressive now when you can, because I think a year or two years from now it’s going to be a lot more competitive. It’s going to cost a lot more so you can apply that I think to lots of different areas. I think everybody, it’s easy to kind of the negative mindset when you’re like, wow, you know? Yeah. Reviews when you could buy reviews. Like there’s nothing like that. It’s, you know, it’s not fair anymore, but I think there are still areas that you like launches still can work if you do them the right way. PPC is obviously super effective right now. So things like that. Is that, is that kinda what you felt like too with your experience?
Yeah. You know what’s super interesting is that so I, I’ve had the opportunity to see a large number of sellers succeed and also fail. And, I mean, that’s the really interesting thing is that a lot of the sellers that ultimately failed, I think had this mentality that they had made it, right? So they, they, they stopped considering the fact that there was more that they needed to do to keep ahead of the game, right? So I remember a very specific scenario where I was at a retreat and it was out of the country, but it was like big sellers. These were like big, big sellers, right? And this guy, he asked me if I could take a look at his listings and I was like, yeah, absolutely. And this is like, you have to pay like a lot of money to get into this, into this mastermind, right? And this guy shows me his listings and they’re not good. Like they’re bad, like really bad. Right? But this guy had made, he’d made so much money, but he was doing the right thing. Right. He, he knew that because he was there, he was there because things had not been going as well as I had in the past. Why? Because the game was changing. He was an example of very early on a seller who got into markets like vitamin C serum, right? He was like, he became the top sellers in those areas first, right, because it was early, but now as at the time, like as the tide was changing, things like you’re listing your photos, your reviews were mattering more and more and more and if you would’ve pulled the move of like thinking, Oh, I’m on the top now. I can stay at the top. I don’t need to change anything and they would’ve probably continued to lose. But for him as a big seller, like he was there and he was like looking for advice and he was looking to change something because he knew that something needed to change if he was going to keep up with the sales that were there. And so gave him honest advice like, Hey, honestly the solution is pretty simple. You’re just going to get better photos. You’ve got to get a better listing and you’ve got to work on those reviews and also price, whatever, all that stuff. But like very small tweaks that this guy had been successful with so far. But now I needed to change a couple of things to move forward. Let’s sellers that don’t ask those questions, almost. I would attribute it to like somewhat of a pride thing that keeps them from keeping on the ball, keeps them from succeeding.
No, that makes total sense. And yeah, I think the sellers who were doing well before a and don’t think that they need to optimize their listings and use PPC. Like there’s a lot of sellers that you’ll see who say you know, I’m doing really well. I don’t need to waste money on PPC, but it’s like you may not have had to in the past, but you’re going to need to do something, whether it’s, even if it’s just a defensive strategy to keep the new players out, you’re going to need to at least consider it and think about it in your business because yeah, eventually things can go down. One of the topics we talked about while I was there in with you, Cam was building an audience and maybe you can tell us because you’ve, so you’ve been, you’re a seller now, right? You’ve been selling, maybe you can tell us like how long you’ve been selling and you know, you know, what that experience has been like as opposed to just like the Viral Launch content side that you’ve been working on, like the selling experience because I know it’s a whole different game, right? We all know it’s different. But you know, we are talking about building an audience, using things like, you know, Manny chat and YouTube and inserts, all those kinds of things. Maybe talk touch on that, like how you feel like that’s been going and then, yeah, just tell us your private label experience.
Yeah, yeah, yeah. So private label started pretty early on in my, my, my shindig with Viral Launch, you know, my time with Viral Launch. It started with, I mean, Lindsay, Lizzy Todd is part of Viral Launch as well. She’s been there literally from the beginning. And her and I kind of both, I had the thought like, okay, well we’re, we’re at our launch and we’re working in the Amazon space. Like, we know what to do to succeed and we’re telling other people what to do to succeed. So like, why aren’t we doing this for ourselves, you know? And no, literally no one else at the company sold because you know, Casey also wanted to keep some pretty tight wraps. Like he just didn’t want it to be in question, you know, like Viral Launch to be selling and so yeah. Yeah. And so we had to approach selling like we had to ask Casey about it and we had to approach selling from a pretty strict standpoint,
Right? Like probably like none of Viral Launch’s like big clients. It could be like no niches that any of them are in or anything, I’m guessing.
Yeah. Literally no, no market that we had ever seen or worked with someone on. We could, like, we couldn’t touch any market we’ve ever seen like at, in our time of Viral Launch.
and just in case our listeners are wondering like as far as Viral Launch and Casey goes, like they are probably some of the most transparent and you know, like software moral. I, I’m trying to think the right word for that.
Oh yeah. Ethical,
ethical, yeah. Ethical Up and up. Like that’s Viral Launch. So I, I’m, I know for a fact Casey would have been really strict with you guys, so you didn’t tell me that before so I forgot to ask that. So that’s really interesting to hear that. So, Okay, so you got into this niche that no, you’d never seen before.
It was hard. It was more difficult than selling on Amazon cause we had to like not touch that we had seen, of course we had seen so many good markets, but like all of those off the table because we helped other people with them. So we had to work really hard to find these niche, niche markets and, and we did, we found a pretty good market and we started selling, we went through the whole process of selling ourselves. And that itself was its own journey. We did that again on top of doing full time late nights at Viral Launch
And talking about Amazon and doing Amazon is two different things sometimes, right? Because you know, we often say like again, not to get into like, you know you know, comparing or whatever. But Andy, Liran are like we’ll often say like, Hey, we actually like sell private label. We don’t just talk about private label. Like probably some people out there they’re like just talk about it but don’t actually or have never actually done it. Like we do it and it is different like talking about it cause I can know what should happen and like what you should do. But then when you actually go to do it in your own business, it can be challenging sometimes, which you’ve probably experienced. Right?
Yeah. I think the biggest thing that came from it of course is a deeper understanding of the processes that go on with Amazon, but also a deeper empathy for sellers in the space. You know, like I gained that, that’s the feeling of what it’s like to actually sell. And so I felt like after the process of starting getting, going with selling myself, I could really communicate I felt like I gained a level of communication that I didn’t have before. You know,
Cam, you can never have the empathy of knowing what it’s like to get a one-star review until you actually have a private label product that you’ve poured your heart and soul and money into. You know, if you, if you’re someone that doesn’t sell Amazon, you’re like, Oh, it’s just a one-star review. But no, if you’re a private, the seller, you’re like, Oh, that hurts personally, it hurts, right?
Yeah. It’s like a personal attack, isn’t it?
It is. It is. Like what does this do it? Yeah. Yeah. It’s like an attack on my identity.
Right, exactly. So, okay, so cool. So you had this kind of unique perspective, but you also got started early. You kind of found this niche that obviously nobody else that you’d worked with is doing. And then so tell us about getting kinda to the more recent part of your journey. Tell us when it was, cause I keep forgetting when it was, I should ask you before that you decided to kind of take a major life move really, right, like a, a really major, major life move. And maybe tell us about that because I know there’s some things that you’re really passionate about that had a major part of this move. So tell us one that was kind of what this project or topic that you’re really passionate about and then kind of what you’ve been up to the last few months.
Yeah. Yeah. Thanks. Thanks for leading into that. If people are listening are familiar with Viral Launch, they’re probably pretty familiar with that. I’d kind of, the fact that I kind of just dropped off the map. Maybe like around a last, when was it like December November, December-ish. During that time I kinda just like drop off.
That seems. Right. Yeah.
Yeah. And that was when ultimately like I’ve made probably one of the hardest decisions of my life so far, which was to kind of part ways with Viral Launch and of course from like a job like financial perspective. Not a smart move at all, but I didn’t do it for financial reasons. I didn’t do it for job reasons. I did it for mental health reasons essentially. I was in a pretty bad spot around the time that I really decided to leave. Like there was honestly just like a lot going on in my life at that time and it was all pretty overwhelming and I won’t get into that stuff too much because that’s, there’s a lot there to unpack. But ultimately, like just under a certain like life circumstances, I got put in a pretty rough spot. And so I kind of, I kind of felt like I needed to make a pretty big decision to change things or to to get myself on the right track again. And honestly I felt like part of that was, was stepping away from Viral Launch. And that was a hard conversation to have.
And I know you were telling me cam that you know, at the time you had been doing like a ton of traveling and you were kind of all over the place and for anybody that has ever done that, well we know Liran does it all the time, but for most people it can get tiring. Right. And I know you were telling me like, just simple things like establishing routines and just trying to feel like you’re in a good flow just in your life in general and do the weeks it was getting challenging. So maybe that part, maybe that played into, I know like just a little burnout with some stuff and
Yeah. Yeah, there was definitely a lot at the time. Also, I had mono which didn’t help, which I know, yeah, it was in the middle of all this like peak. Oh. Like we were grinding hard at Viral Launch, putting out new tools. We, we’d just done another big tool release around at that time. I forget what it was, but yeah, it is all the travel, which I love. Like if anything like through the, through the entire process, like traveling and talking with Amazon sellers, like that was really what filled me up the most truly. But I felt like at the time there had been more in my life that had been taken away from just living from living life well than I’d be giving them like essentially there was more being taken away from me than was being given,
You know, and then I think that’s something we don’t, you know, we don’t talk a lot about because it is kind of always the hustle. And should you stay in your current job, should you quit your job? And you know, a lot of people who are listening sometimes, and I know a lot of our listeners have already made this move before. It’s, it’s that they’re at in a similar thing like you, they’re at a nine to five or whatever or longer, but they’re at a full-time position and like they just have to make this move to go full time on their own as far as, you know, Amazon or whatever it is. Because just for, you know, the sanity and the mental health and just feeling the freedom of it. And so I know a lot of our listeners I’m sure can kind of connect with that. I can connect with that before I quit my previous full-time position, like man, I was getting and honestly in the same boat where it’s not like I wasn’t at a good place, a good work actual like physical location. It wasn’t that I wasn’t working for a good boss, whatever, it was more just like not, you know, I just need to make a change, you know? And, and that’s kind of what I have, so I can understand that. So you, you actually moved like across the country. Right. And and, and I know there’s some other, you know, stuff that you’re passionate about and projects maybe touch on that and, and I know you’re doing a lot of cool things, so what was that move like? Where are you at again? And Oh, what was that move like? And so what have you been up to us? Couple months.
Yeah. I mean move was crazy. Again, feeling the need to do something big, something different. I needed to change something. Ultimately I felt like to find myself that was, that was like the true underlying thing. Like I need to find myself and I need to make a big change to do it. And so I ended up moving to Los Angeles. Actually had a pretty good opportunity set up. So Lindsay and her husband Zach, were moving out to Los Angeles and she of course, like I, she’s a friend, he’s a friend and we’re business partners. So like the opportunity to kind of join them in that process was, was too good to pass up. And so made the decision to move to Los Angeles and start really kind of focusing on building Amazon among other businesses kind of full time. The move was crazy. It’s actually a crazy story. I really, I won’t go into too much, but like my car kind of broke down and I had to, like, if I turn my car off it would shut off completely. I had to notch off my car for 24 hours straight, so I had to drive 24 hours straight from Oklahoma to Los Angeles. Yeah, that was, that was, yeah.
Are you like gassing up with the engine on and everything? I’m gassing up with my car unlocked with like, I’m getting, I’m buying like two energy drinks and the gas station, like watching my car, like to make sure.
it’s like the, I’m trying to remember the name of the Keanu Reeves movie where he like can’t go under 55 miles per hour. The bus. I don’t know if you ever, that’s like, that’s like you, like you can’t stop going or your car’s going to just blow up.
Exactly. I literally had to not stop and I didn’t. And so I drove her to LA for 24 hours and that kind of got me to here.
LA, I mean obviously is LA, right? The weather’s beautiful. It’s a change of scene. So you kind of been doing that the last you know, w so when was that? That was about six, eight months ago. You made that move.
That was like January 2nd or January 1st. I, I drove out here.
Cool. So you work on some stuff out there. I’m going hard, but just recently I’m in the last couple of weeks actually kinda reconnecting with Viral Launch and still selling. It’s still selling your own stuff. I’m reconnecting with Viral Launch. Tell us kind of what that’s been like reconnecting and what kind of your role is going to be with Viral Launch going forward? Maybe if we’ll get to see more of cam?
Yeah, reconnecting with Viral Launch was, it was interesting. I mean, of course I kept in touch with like Casey and of course I kept in touch with, well, and also I live with Lindsay and her husband. And so like Lindsey still works in Viral Launch. And so I get, you know, updates on like, what’s, what’s, what’s going on in the space and everything. And so Casey had reached out to me and asks about maybe coming back because they needed some content and enough time had passed. I think for me too not even necessarily have like job stuff like, Oh, like really going well, but ultimately, like from the mental side of things, I really feel like I had finally had time to start kind of rebuilding the pieces of my life together and really find myself. And so at the time, I felt good about under certain circumstances, stepping back into the Viral Launch game to help Viral Launch and to also just kind of come back into the space feeling a little bit stronger, feeling a little bit older and a little bit different, you know?
Yeah. And so it’s really cool to, I know we all missed, missed you and miss seeing you.
I miss Everybody, man. Everybody too. For real.
Seeing you just kind of come out and bring the energy to Viral Launch cause I think that’s something that’s just so important, you know, and the clarity when you are teaching stuff I think is, you know, just really helpful. So really cool to see that you’re going to be back doing more with Viral Launch. Maybe just for any of our listeners, Cam, I know you’re kind of in this space, you kinda touched on, you know, just the whole like mental part of it and we kind of talked about how, you know, in, in life and business and Amazon, especially depending if you got like a pending suspension or something like that. Like, like it can be stressful at times, right? Like running your own business or running an Amazon business can be stressful. Do you have any advice, just from your experience with, you know, I know you have more experience than maybe some other people just in working with other people who just deal with some anxiety and stressful stuff. Do you have any advice for anybody that’s listening that might be going through that? As far as a business owner? Just in general?
Yeah, it’s a, that’s a tough as a tough question. It’s a big one to tackle.
Might be too broad too. It might be too broad, but maybe.
No, I think that, yeah, I think there are a couple of things that I, I would really say to that. I think, let me see if I can articulate this, this right. I, I think that Amazon, in a way, again, Amazon is an incredible opportunity, but it accelerates a number of other things that are going on just in life, right? And so what that looks like specifically is jumping into a, potentially successful business pretty quick or also jumping into an unsuccessful business pretty quick. And so doing that I think has kind of created this, this opportunity to either, Oh, to encounter a number of maybe emotions and circumstances that people probably haven’t encountered as fast or as hard as they are now. And so I think honestly a couple of things that I, I really would recommend or like just to take time, like every, see this is these are really specific, but they honestly are, what I’d recommend is like taking time every single day just to think. And if you’re like a journaler, even if you’re not a journaler, just a write some stuff down, like write down what you’re thinking, what you’re feeling. I’d recommend reading every single day like reading, there’s a book called the slight edge. We talked about it in the course. Honestly, slight edge principles have really like changed my life and I’ve never quite heard the principles that are taught in that book articulated as well as they are in that book. So like to read every single day 15 minutes every single day. Surround yourself with good people. Like all these are non-Amazon things that we’re going to influence the success of what you’re doing with Amazon. And I know that sounds kind of backwards, but I think what’s kinda been unfortunate in this, in the Amazon space specifically is that topics like this aren’t talked about as much as like this specific Amazon strategy, but the effect of specific Amazon strategy and success just as much as learning, like the underlying principles of successful selling. And so my one recommendation would to be, would be, I guess if I were to generalize it, it’s to simply be aware of like the YOU side of selling on Amazon, like who you are, what you need, because it’s just as important as going for that success of a going for a successful, successful business, successful Amazon business,
And to make sure that you take care of yourself, right? Like whether that’s, you know, your, your sleep, your health. I mean, we’re heading the Q4, we’re in Q4 as we record this and as this comes out. So it’s kind of like the wrong time probably to tell people to take care of themselves, but it’s exactly, it’s the right time because, yeah. You know, sleep’s important, your health is important and ultimately you don’t want to get to the place where you know, where you feel like you’re so overwhelmed. Cam, you’ll probably could say this from experience. You want to try to, you know, be aware and try to get it so that you can, if the signs are coming, maybe if to make some changes, maybe you do need to spend some more personal time time, you know, taking care of yourself. So I think that’s important. And like you said, I don’t think it’s talked about enough, so I really appreciate appreciate that. So can you
Just one more thing like process of selling on Amazon. Like you will get punched in the gut and that sounds bad, but like if again, like kind of moving from a, not saying this for everybody, but like if you moved from a safe like salary benefits position until like an Amazon selling thing, like you will get punched in the gut in different ways than you have before and it’s going to be hard. And so like I want things just to like recognize that you will get punched in the gut and that if you are getting punched in the gut, like you’re doing things right. Right. As long as you’re changing things along the way, I’m getting punched in the gut as a sign of, of progress. It’s a sign of like doing things and moving forward.
Right. And if you’re not getting punched in the gut, you’re probably not doing enough is probably really what it comes down to because yeah, I think I’ve told this story before, but like literally the month after I quit my job back in 2015, I’m trying to remember. The month after I quit my job, I had a 20-foot container coming in. This was a very new and private label that got like stuck. I had the change trucking companies like a big headache. Right? But I literally for a week I thought my world was ending. I just quit my job. It was like, you know, what am I doing? But you’re going to run into those. I kept going and I kind of had to at that point cause I had already quit. But it’s probably good that it happened then. I think I was telling you, Cam, that same month that this happened, I found out we were pregnant too. So it’s good that all this happened. It’s good that it happened after I’d quit because if it if both of those things would have happened before, I probably never would have. So just know that that’s going to happen. So yeah, really good advice.
So Cam, appreciate you coming on with us. Appreciate you being so real and being open with us and talking about something that’s really important for everyone to be aware of. Whether it’s, whether it’s them or it’s a or it’s a spouse that a spouse of someone who runs a business and maybe them running the business causes a spouse to have some problem. You know, that happens on my wife often during Q4 is going to say, you know, “you’re gonna, you’re gonna come upstairs at some point?”, You know some, but these are the things you know we have to deal with as business owners and, and Amazon sellers, so appreciate that. For those who want to go through that free course, and I promise you that you want to check it out, it’s extremely, extremely good content. Head over to viral-launch.com or check out the show notes. They should be right there in the show notes when Kim gets me that link. All right, Cam, hope to have you back here on the podcast. Hope to hear you on the podcast for Viral Launch and on Facebook and doing YouTube videos. So really appreciate it and glad to have you back in the Amazon space.
Thanks so much for having me. I appreciate it. Take care.
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