PPC Q&A With Brax & Liran

We’re going to hear a PPC Q&A session that Liran did recently inside the Brax Amazon FBA group. It’s full of great PPC tips and will really help you get a better understanding of all things advertising and marketing with Amazon.

 

As we do that, I want to remind you that you can apply to work directly with Liran and the Amazing Freedom PPC team by going to www.amazingfreedom.com/PPC. Litan has been working with a ton of sellers all year on formulating their sponsored ad strategies that go way beyond just ad spend and target ACOs.  It includes setting up ads, optimizing them on an ongoing basis, and looking at your entire Amazon selling picture.

If you want to work with Liran and the team on your ads, or if you want to take the Sponsored Genius PPC course created by Liron, go to Amazing Freedom.com/PPC and check it out.

All right, let’s get your questions answered with this Q and A session.  The questions below are just the first 10 questions in our episode, but there are a host more that you don’t want to miss!

Q#1:(08:46)
What are some big mistakes that you see sellers making?

Q#2: (11:33)
What kind of campaigns do you launch when you start a new product?

Q#3: (17:04)
When it comes to changing bids, how do you do with that? You have some sort of formula, or you play by ear?

Q#4: (19:45)
So you’re launching a new product, let’s say, and you’re all in on bidding high. And trying to do everything possible to get sales. Have you seen, um, maybe a bad click-through rate hurt your organic ranking?

Q#5: (22:13)
When launching with PPC, what is your way of doing it?

Q#6: (23:36)
So somebody is just asking a quick question about a failed product.

Q#7 (23:50)
If one is in a tough market with a product that is tough to show differentiation, simple product with all very similar picks.  What is the best way to run PPC in this scenario? I just did a good listing optimization and new photos on the way to help. But what’s the best way to respond PPC wise?

Q#8: (27:17)
With a manual, do you use a percent increase in placement?

Q#9: (28:47)
Why are sales slow since October 1st for some sellers? 

Q#10: (29:12)
Would you include your own brand name, your campaigns? I’ve seen a lot of varied opinions on this.

Want to learn how to grow your PPC brand on Amazon?  Join our Amazing Freedom Facebook Group!