Seasonal Products – Taking Advantage Of Seasonal Opportunities On Amazon
Should you go after seasonal products on Amazon? What about creating seasonal bundles or even seasonal private label products? Should your business model be focused on “home run” products or is it OK to have “singles” or “doubles”? We answer these questions and more in this week’s episode of the Amazon Seller Podcast.
Seasonal Products Bundles
We often tell the Amazing Freedom – Amazon Sellers Facebook group members that they should take advantage of seasonal bundles. Especially for those sellers who are struggling to get going selling on Amazon or who are not confident enough for private label. Andy has referred to creating bundles as “the poor man’s private label”. That’s because creating bundles and bringing a private label product to market as some close similarities. In both cases you need to create a listing, (usually) take photos and try to get your listing ranked in search. There are several types of bundles, seasons and holidays throughout the year that you can take advantage of with seasonal bundles.
Seasonal Private Label Products
Bringing seasonal private label products to the Amazon marketplace can be a very viable strategy. In fact, there are some businesses that focus entirely on this model. In the podcast, Andy mentions that he has a seasonal private label product that he expects will generate over $500,000 in revenue in 2017. While the product does sell all year some, most of the sales come from a 3 – 4 month period.
Home Runs Vs. Singles
Home run products are the ones that we all want. They sell very quickly and typically generate significant revenue. However, not all products can be home run products (even the ones that we thought were going to be). Sometimes a private label product ends up being only a “single” or a “double”, meaning that it sells consistently, just not at a very high velocity. And that’s OK. Andy mentions that he has several “singles” that will generate him just a few hundred dollars in profit per month. He is still happy with that because those products still add to his portfolio of private label products and are not much work to maintain.